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Flipkart is a leading e-commerce company and grab the first position after acquire myntra in a deal of $3.1 billion. Flipkart was started by Sachin Bansal and Binny Bansal in 2007 and within 5 years company has become the leading e-commerce player of Indian market. Flipkart started with online booking stores and later on it has added gadgets, electron items and apparels. In these 5 years Flipkart is able to build bond of trust among buyers and because of this Flipkart has achieve stunning growth.Establishment – 2007Website: Online Shopping India | Buy Mobiles, Electronics, Appliances, Clothing and More Online at Flipkart.comSecond place is grab by Fashionandyou.Fashionandyou was started in 2009 by Harish Bahl with a motto to cater eminent designer’s collections under one roof. Over the years it become a prominent brand in fashion &apparel industry and numerous top notch merchandise are associated with it.Website: Latest Trends in Fashion ClothingSnapdeal is placed at third position in the list of top 10 e-commerce companies in India. Snapdeal was started by alumnus of IIT Delhi in 2010 and within 3 years capture huge share of Indian e-commerce industry. Snapdeal has numerous product categories that include books, mobiles, electronic items, apparels etc. Initially it was started as discount coupon website but to capture growing ecommerce market Snapdeal has change their business model.Establishment – 2010Website: Snapdeal.comFouth place is acquired by Myntra. Myntra was established by IIT graduates in 2007 and has headquartered in Bangalore. Company works in niche market space of apparels and has tie up with prominent brands.Establishment – 2007Website – Online Shopping India - Shop Online for Branded Shoes, Clothing & Accessories in India | Myntra.comDealsandyou is placed at fifth placed. Dealsandyou is a deals website that brings discounted deals of numerous day to day products. Deals help consumers to get discount and also increase the sales of the sellers.Website: www.dealsandyou.comHomeShop18 is an online venture of Network 18 Group. It is an ecommerce website that sells Mobiles, clothing, footwear, jewellery, beauty, books and toys. Numerous top brands like Samsung, Nokia, Canon, Nikon, Sony are associate with HomeShop18.HomeShop18 provides the facility to track the order and regularly send product dispatch status on mobile and inbox. Online payment option through credit/debit cards also available on website. To build healthy relationship with corporate, HomeShop18 offers heavy discount on corporate gifting & bulk deals.Establishment – 2008Website: Largest Online Shopping Website in IndiaOnline Shopping India - Shop for Shoes, Clothing, Home and Kitchen, Bags and Accessories is another well-known ecommerce company started in 2009 and within 4 years become the establish player in ecommerce industry. Yebhi was started as bigshoebazaar.com and then changed its identity to Yebhi. After seen the potential in this company Nexus Venture Partners and N. R. Narayana Murthy’s Catamaran Ventures invested 40 crore in this company.Establishment – 2010Website: Online Shopping India - Shop for Shoes, Clothing, Home and Kitchen, Bags and AccessoriesCaratlane is a leading jewellery website in India that has product range from Diamond Jewellery, Rings, Earrings, Pendants, Bangles, Necklaces, Nose Pins, Mangalsutra etc. Caratlane offers 5 payment options that includeCash on Delivery – Customer will pay once he receive the product.Credit Card – Customers can pay from credit cards associated with AMEX, Visa, MasterCardDebit Card – Have the option to pay from MasterCard, Visa, Maestro debit cardsCheque/DD – From check/DD customers can do the payment but in these case, company will dispatch the product once the credit the check.From the customers point of view, cash on delivery is the best option because it is secure and convenient.Website: CaratLane A Tanishq PartnershipShopClues is another growing ecommerce company which act as a marketplace between seller and buyer. ShopClues provide delivery in more than 12,000 locations and offers payment options like Net Banking, Credit cards, Debit cards, and Cash Cards. In 2013 ShopClues awarded Best eRetailer of the Year by Indian eRetail Awards 2013Website - ShopClues.comTradus is the online venture of ibibo Group and counted among the top 10 ecommerce companies of India. It has huge product range that include footwear, health & sports, watches, mobile, tablets and computer parts etc.Establishment – 1997Website - http://tradus.comJabongFounded in the year 2012 at Gurgaon, Jabong is leading fashion portal of India. They offer more than 90,000 products, 200000+ Styles and over 2000 national and international brands of fashion clothing, shoes, accessories and home-decor. They are very popular among young internet users who are looking for branded clothes and other fashion products at discounted prices. They also have an international store in the name of “http://Jabongworld.com”.Website: Shop Shoes, Clothing, Bags, Watches Online in Indiaebay IndiaeBay India is a 100% subsidiary of international top online e-commerce company - eBay Inc.Started operations in 2014, They are among the biggest managed online e-commerce players in the market with more than 2.1 million active users from 4000+ cities in India. They have more than 1.1 million live product listings on their portal across widest 2,000 categories of products. There are around 30,000 merchants sell their products annually on their website. It is said that a cosmetic product sells every 1 minute, a TV sells in every 27 minutes, a car accessory sells every 1 minute on their portal.Website: Electronics, Cars, Fashion, Collectibles, Coupons and More Online ShoppingNaaptolEstablished in the year 2007, Naaptol started as price comparision website. In 2009, they started their online marketplace and pitched their products to customers online, offline, newspaper advertisings and via TV shopping. Their site has 90,000 visitors visiting them and conducting 5000 transactions a day, which generate daily sales of Rs.1.5 crores. Headquartered in Mumbai, they deliver to all states and UT in India. Infact, it was first e-commerce company that uses the services of “India Post” for their product deliveries. suit.Website: Online Shopping India, Shop Mobile Phone, Mens & Womens Wear, Jewellery, Home Appliances at Naaptol.comInfibeamStarted in the year 2007, Infibeam is a leading online retailer for electronics, books, automobiles, lifestyle and gifts in India. They started as automobile portal and later turned into online shopping retailers. Their website has widest range of 1.2 Crore products across categories. They also have their own logistics arm known as Infibeam Logistics, which delivers to all major Indian cities. Headquartered in Ahmedabad, they have offices in Delhi, Mumbai and Bangalore employing around 1300 strong professionals.Website: Online Shopping India: Shop Mobiles, Books, Clothes, Shoes & More OnlineLimeroadLimeRoad is India's leading online shopping platform for fashion and lifestyle products exclusively for women shoppers. They have around 200,000+ products on sale and have wide range of local vendor network with selling of local fashion products ranging from Kurtis, Sarees, Salwar Suits, footware, accessories, women handbags & purses, kitchen products etc. The site is popular among working women shoppers and their best selling products are kurtis which are meant for official wear.Website: limeroad userPepperfryEstablished in the year 2012, pepperfry is an online furniture and home decor marketplace. They are different from other e-commerce sites and sell all type of furniture to give usersIt is a famous and one of the acknowledged Indian based home products and furniture E-commerce marketplace. Headquartered in Mumbai, India, it has been incepted in year 2012 by renowned and well known Ambareesh Murty. Earlier, it has been dealing and offering products across lifestyle categories. Recently in year 2014, it introduced its first brick and mortar store, named Studio Pepperfry based in Mumbai. Adding to this, it has its stores available around Gurgaon, Bengaluru and Kolkata. With in-house labels dealing in the manufacture and supply of lifestyle based products, it has tie-ups with many pioneering and popular Indian based brands such as Nilkamal, Godrej Interio, @Home, Spacewood, Furniture Kraft, Durian, Evok, Hometown, and many other global furniture based brands. Dealing and providing people almost everything varying from furniture to dacor products to lamps to bed and bath based items to kitchen products to furnishings to housekeeping to dining and bar to garden products to hardware and electrical and more, the platform promisingly and successfully fulfilled a million customer orders recently in year 2015. Till date, it has shipped products to more than 1000 cities all across the nation, as per the stats it has about 2.6 million registered users. With more than 5 lakh Facebook followers, it has been housed with about 17 fulfilment hubs based all around the country. The e-commerce platform believes high in supporting sustainability and enables a positive carbon based footprint and for the same has already tied up with NGOs helping in growing more number of trees to give back to the nature and environment.Amazon IndiaThe US based e-commerce giant Amazon has launched its India operations in the year 2013. They started in India with limited number of products and slowly they have captured the market with their amazing offers on their extensive catalogues. They have merchant-amazon setup of business model, where in merchants will sell their products on their site with a nominal fee charges by the company. Amazon will provide delivery logistics to these sellers. They have grown really fast in India and today they have more than 25 million products for sale on their website which is larger than their major rivalry Flipkart.Website: Online Shopping: Shop Online for Mobiles, Books, Watches, Shoes and MoreYepme is counted among top notch eCommerce companies of India. It was started in 2011 by Sandeep Sharma, Anand Jadav and Vivek Gaur, alumni of IIT. Company has head office in Gurgaon and has women and men apparels and shoes. User can buy products online from website using credit/debit card. Company works across Tier1 and Tier 2 cities and has good delivery network. To expend business company has received raised Series A investment from Helion Ventures Partners.Nykaa was started in the year 2012 and has head office in Mumbai. Company has more than 20,000 products online that user can order from 900 cities across the globe. Company was started by Falguni Nayar who was the former managing Director Of Kotak Mahindra Capital Company. Company has received funds of $3.2 million in June 2014. Also because of excellent work company has won The Most Innovative Ecommerce Company by e-Tales Awards.Online Shopping in India: Shop Online for Western Wear, Fashion Apparels & Clothing for Men & Women is a famous shopping website from where users can buy online clothing, beauty whims, shoes, lingerie, bags etc. From company online website user can order fashion products online from company website and can track the status of the order under Track Order tab. Company also provides Cash on delivery facility under which user can order online and pay once they receive the product.Croma Electronics | Online Electronics Shopping | Buy Electronics Online is a popular shopping website that has thousands of retail outlets and pan India and same products you can buy online from website. Company has huge product range that includes Laptops, camera, entertainment, home appliances, kitchen appliances, gaming, cameras, mobiles. All products order online will be deliver to customers 'with in 2-3 working days. From company website you just need to login and can track complete details of your shipment.ShoppersStop is another prominent retail outlet chain that started selling products online. Company has hundreds of stores in PAN India and all are located in prominent locations. All the well known brands has been selling products on website and store that includes brands like Calvin Klein, Barbie, Being Human, Levis, L’Oreal, Ray Ban, Celio etc. From online website you can order, track your order, can exchange the products that you have bought online.Best Online shopping in India is another growing shopping website that sells everything from Jewellary to appreal online. From company website you can buy the products of prominent brands like Sony, Samsung, LG, Toshiba, Morphy Richards, Philips, Nikon, Canon, Panasonic, Apple, Nokia, HTC, Belkin, Sandisk, Seagate, JBL, Skullcandy, Asus . Also have the payment facility of Net banking, Credit/Debit card payment, EMI, Cash on Delivery etc. Company also provides the option of Gift cards, that user can buy from company website and gift it to their friends.Voylla RetailVoylla is an e-seller of imitation jewellery and is quite popular among working women and college going girls. The company started its journey in 2011 as portal for designer apparels. Later they shifted their focus on jewellery and since then there is no looking back. This Bangalore based company has its warehouse in Jaipur with 4500+ order per month which is increasing month by month. From toe-ring to designer necklaces, they have everything up on sale on their portal with massive discounts.Website: Online Jewellery Store: Buy designer and Fashion Jewelry Accessories Online - Voylla.comRock n ShopFounded in the year 2013 at New-Delhi, this e-commerce portal is slowly gaining popularity among fashion lovers. Rock is a fashion e-magazine and shop is its e-commerce vertical offering luxury shopping experience to buyers at their doorstep. They offer elite luxury brands from around the world such as DVF, Chloe, Marchesa, Halston Heritage, Alice + Olivia, Dolce & Gabbana, Victoria Beckham, Stella McCartney etc to Indian customers.Website: Buy Luxury Brands Online In India - International Luxury ShoppingWelcome CureFounded in the year 2013 at New-Delhi, this e-commerce portal is slowly gaining popularityThis e-commerce portal is a completely new experience for Indian online buyers. The portal offers reputed doctor’s consultation for patients. Patients can consult a doctor of their choice, irrespective of region they live in. Currently, they offer Homeopathic Doctor’s consultation only. They have many successful stories of patients recovered from their diseases.Website: Welcome Cure™ Homeopathic Treatment & Consultation OnlineSchool GuruEstablished in the year 2012, Schoolguru is a leading company which handles Online Education Management in Schools and Universities. Started with only a team of 5, they have grown to 125+ and revolutionized Indian Open and Distance Learning also known as ODL. They provide complete start to end online learning solutions to Universities and schools. They recently launched Mobile App based learning which is gaining popularity among students and educational institutes.Website: Schoolguru Eduserve Pvt Ltd >> Provider of Online Learning ServicesNaturally YoursFounded in the year 2010, Na Naturally Yours is first online organic products portal. They have more than 100 products in 14 categories listed on their website. From last 5 years, they have partnered with many farmers groups across country for their organic products. Their products such as Rice & Millets, Organic Gifting, Seeds & Nuts, Pastas and wide range of ayurvedic products are popular among buyers.Website: Buy Organic & Health Food Online In IndiaStalkBuyLoveStalkBuyLove is an online fashion retail portal which offers fashionable products inspired from international trends, designs, styles and catwalks. They have Europe based fashion experts for their chic and modern designer products. Based out of Delhi, they are slowly becoming first choice for Indian buyers who love to wear International styles at much cheaper rates. Their products have already been featured in various leading fashion magazines in country such as ELLE, Cosmopolitan, Femina etc.Website: Online Shopping Sites for Women's Fashion | Fashion clothes Online ShopFaircentFaircent is an innovative Peer to peer lending platform. The concept is really new to Indian market. They provide virtual platform where borrowers and lenders can interact directly and can borrowers can borrow money at comparatively cheaper rates and flexible payments. Lenders also enjoy better returns than other traditional financial lending institutes such as Banks.Website: Peer-to-Peer Lending | Personal Loans | P2P Loans India | Faircent | https://www.faircent.comZuperMealZuperMeal is a “home-made food ordering” mobile application. The company is based out of Mumbai and offers people to have tasty, fresh and hygienic home cooked food. On the other hand they provide opportunity to “home chef’s” to make cooking a source of income. For now, they offer 3 Cooked Meals – Breakfast, Lunch, Dinner and side meals such as Cakes, Sweets etc.Website: http://www.zupermeal.com/ZepperyZeppery is a digital food ordering mobile application. The app is owned by Delhi based start-up company, Inweone Technologies Pvt Ltd and currently provides their services in Delhi-NCR. They have tied up with many leading restaurants in capital with a fixed service commission and offers heavy discounts and deals for food ordering. They are also aiming to service at railway stations, which makes it unique among other food ordering apps.Website: Zeppery.com is for saleVoodooVoodoo is India’s first price comparison mobile application, which lets user compare prices of goods and services offered by various retailers at their Smartphone only. The app gets an edge as online buying via mobile app is getting popular in India. For now, Voodoo can compare prices of 25 leading shopping Apps such as Amzon, Flipkart, PayTm, SanpDeal, Uber, OLA etc.Website: A Layer of Black Magic Over All Your AppsPayTM – PayTM is a well known Indian e-commerce website which was launched in the year 2010 by One 97 communications. It started with online mobile & DTH recharge, electricity bills etc. Later in 2014, they launched payTM wallet which has now become India’s biggest electronic wallet with more than 40 million accounts. In the same year they started selling various goods at their website, and today it is India’s largest digital goods marketplace. They have funding from Industrialist Ratan Tata and Chinese top e-commerce company - Alibaba Group. With extensive cash-back schemes and marketing, they have become leading name in Indian e-commerce industry. They have their head-office at Noida and regional offices in 5 Indian cities with more than 3200 people working for them.Website: One97 Communication LimitedKaaryah – Largest variety of women western wear with the Best Fit. was established in the year 2013, to cater to the apparel needs of working women. This website has special apparel line of comfortable and well fitted formal wear for working women. They sell western formals such as Shirts, Tunics, Trousers, Skirts, Jackets and formal dresses specifically designed for Indian women sizes. To make their clothes comfortable and well fitted, they made them available in 18 different sizes. Its unique approach and products line, made it popular and stand tall in shred of e-commerce companies. Kaaryah adds 150 new styles every month, giving their customers more choices to choose. They have funding from Industrialist Ratan Tata, T V Mohandas Pai and The Saha fund.Website: Largest variety of women western wear with the Best Fit.EasyKhaana – http://Easykahna.com is founded by 22 year old Ayush Anand in the year 2015. This website offers fresh, homely cooked food in Delhi and Gurgaon. Their target customers are students and corporate professionals, who are living far from their families and are bored of eating same kind of food. Their USP is fresh and hygienically cooked food, available at your doorstep at affordable and reasoning pricing. Unlike restaurants, their food is hygienically packed in disposable packaging. Customers can go to their website and order food in less than 30 seconds. On financial front, they have raised funding from a private angel investor. The first few months were difficult for them with very few orders but today they cater more than 100 orders daily.Website: http://easykhaana.com/UrbanClap – UrbanClap is a mobile services local marketplace founded by Raghav Chandra, Varun Khaitan and Abhiraj Bhal at Delhi. It helps people in finding right service provider for daily activities such as carpentry, plumbing, wedding planner, yoga teacher etc from one’s local market. The whole procedure is very simple and one can book a service in 3 easy steps – step 1- place a request, step 2- Get quotes form urbanclap service providers and step3 – chat with them and choose the one which suits your requirement and pricing. Unlike other local market search engines, they only partner with trusted professionals which are verified by them. Currently they are providing services in four cities- Delhi, Mumbai, Bangalore and Chennai. They have risen funding of Rs 10 crores from SAIF Partners, Accel Partners and the founders of Snapdeal.Website: UrbanClap - Home & Local Services | Find best professionals for all your service needsTwigly – Twigly is another food provider startup company launched in the year 2015. Twigly offers international cuisine specially made by their professional chefs with fresh ingredients and is sold at 20-30% lesser prices than popular fast food chains. Their fresh sandwiches, mouthwatering pastas, awesome salads, snacks and delicious deserts at affordable pricing are becoming popular and talk of the town. They change their menu daily, hence giving more variety to food lovers and also has a flat 45 minutes delivery. Currently they are catering to Gurgaon and Delhi only. But they have plans to expand it to other cities. They have got funding of US$200,000 from incubator TracxnLabs and several angel investors.Website: Bringing international cuisine to your doorstepHomeStudio – Buy German Furniture Online, Modular Kitchen, Wardrobe, Bedroom, Living Room, Furniture in Bangalore is a home furnishing website that offers thousand of German inspired and manufactured furniture range at just a click of your mouse. Their product line includes modular kitchens, beds, TV units, wardrobes, shelves, kid’s furniture, shoe cabinets, wall units, desks etc. They have joined hands with German based Nolte group to manufacture their outstanding furniture range. They also offer free interior designing services and takes just 3 – 4 days in installing entire home furniture. All of their services are carried out by well qualified professionals and workers. Their furniture range has unmatched quality with German designs and are available at lesser prices than exported furniture.Website: Buy German Furniture Online, Modular Kitchen, Wardrobe, Bedroom, Living Room, Furniture in Bangalorehttp://Futurebazaar.com – Known all over as one of the best and leading online gifting store and a shopping shop front, it has been accessed on a vast scale by people from all over the country. Being an integral part of the online reckoned and renowned group that is Future group, the platform assures and understands the emotions and feelings hidden behind gifting. At present, the platform is into selling of gift vouchers and aims high to slowly and gradually expand over the time being. Aspiring to become one of the country’s largest and most famous gifting portals, at this marketplace you can shop gifts and items for your special ones having multiple payment choices and criteria’s including net banking, credit or debit card banking, mobile payment, cash card and more. So, keep on gifting and showing your true love and concern to loved ones by availing this platform services. Popularly reckoned as the country’s gifting bazaar and web portal, one can get a wide range of appliances, electronics, computers, gifts, mobiles, home and living items, lifestyle, baby and supermarket products, kids items and more at this platform easily. Adding to this, it is the home and a digital commerce platform to pioneering and reputed retailers including Central, Big Bazaar, Home Town and more. The service delivery of the platform is across more than 2000 cities and covering more than 8000 pincodes all across the country. Introduced in year 2007, it has been serving impeccable services, delighting clients all over with outstanding prices, ease and convenience of them and having a huge portfolio of more than 20000 products.Welcome to UniverCell – It is one of the pioneering and acknowledged e-commerce platforms that have been dealing in topmost mobiles, tablets and accessories. Started and began its operations in year 1997, over the time frame it has been a great hit and widely been accessed and preferred by people all over the country. One of the key reasons behind its huge success is the capability of the platform to sustain, allure and build a motivated, dedicated and spirited workforce. As per the stats, more than 200,000 people are purchasing handsets and accessories from this platform every month and this is actually the largest and biggest any retailer had in India. Having a huge client base of approximate 10 million involving celebrities, reputed and leading organizations and high profile users and consumers, it is known to be the foremost mobile retailer that implemented theft insurance and accidental damage for your mobile. Along with this, it pioneered the way through the mobile and accessories industry providing bill and warranty on each purchase. Offering exchange offers and deals from time to time, it is actually one stop platform for all your diversified mobile related needs.SmartShoppers | Online DSLR Camera's – It is one of the reputed e-commerce platforms offering a fully fledged range of digital products as well as services with a prominent vision to be a ruling leader in the online store and web industry. Working and following a B2C model, it has been operating and been running with core competence on quality products and brands, superb and excellent deals and offers, a vast collection of digital products services and solutions to its consumers all across the nation. The company has strategic alliances and tie-ups with best and leading international makers, suppliers, and importers directly assure to serve competent and efficient pricing and bridging up the gap in venturing and unleashing the modern and latest gadgets in the market capturing a substantial market share. Adding to this, it has pioneering and reckoned brand owners including Philips, Apple, Samsung, Sandisk, Sony and more, delivering outstanding value and quality from product selection stage to placing the order to the final execution and delivery directly at your doorstep. In fact, the brand has an in-house delivery system and warehousing and full end to end control over the comprehensive and complete ecosystem of e-commerce involving merchandising, web technologies, logistics and customer service. Highly dedicated and committed to cater a happy and delightful user experience, it follows client centric approaches and practices involving free home delivery, 15 days money back guarantee, multiple payment choices etc. that make shopping over the platform fun and a pleasing experience.Overcart - It is one of the acknowledged and leading e-commerce platforms preferred and visited by people in a large scale from all around. Known and renowned as country's first marketplace for unboxed, over stock, pre owned and refurbished products, it is well known as the safest and securest place for you to buy secondary based products. The platform follows integrated quality check process, unique and unparalleled customer focus and product knowledge, it offers a large variety of mobiles, tablets, accessories, consumer electronics, and much more at extremely affordable prices. This is true that good electronics and gadgets are expensive and there is always a way around to get each one of them including SmartPhones, cameras, mobiles, accessories and more that provide you the same level of satisfaction of new products and items and that too at extremely down to earth and lowered prices. Offering free and fast shipping facilities, you can trade in for products anytime and from anywhere. Having its office at Gurgaon, India, one can get in touch with them at any time and discuss their concerns and queries with them. Adding to this, the platform offers cash on delivery choices too. Providing excess stock, unboxed and refurbished products, they are sealed and come with full warranty time zone. The platform also has a chatty customer care functionality and expert staff who will assist you to navigate through issues and concerns without any problem. For every purchase, you will get some credit score that you can use to buy more stuff.Swiggy - It is an aspiring food ordering as well as delivery service provider that is based in Bangalore, India. Inspired and motivated by the thought of providing a fully fledged solution of food ordering and delivery from the leading and top-notch neighbourhood restaurants and food joints to urban foodie and lovers, it provides people a single window to place order and get food from one of their favourite food chains and outlets. Backed with their own personnel staff to pick up orders from food joints and restaurants and deliver the same to customers, the platform offers customers flexibility to provide clients no minimal order policy along with facility to accept online payments for all the restaurants with which it has been working with and partnered with. Adding to this, the delivery staff and people takes one order at a time assuring faster and reliable services.

Introduction to Sell Real Estate Using Digital MarketingIn this article you will learn about1. How Indian Real Estate Works2. Understanding Real estate marketing and its sales and marketing funnels.3. How to Market real estate with the help of Facebook4. How to sell properties using Google AdsUnderstanding Real Estate Digital Marketing & Sales Funnel:Now that you have understood the difference between direct response marketing and branding, let us now look at how the sales process for direct response marketing campaigns looks.As a marketer you are responsible for designing your marketing and sales funnel. Every business deserves a unique marketing and sales funnel.Now you will learn in general about what is a “marketing and sales” funnel and how a marketing and sales funnel for real estate business looks like.The Purpose of the Ad:Here, the funnel starts with an ad. But the purpose of running the ad is not to spread the brand awareness. Online ads are not like newspaper, TV or radio ads. We are not going to shoot in the dark here.We are running the ads so that we can expect a direct response from the people looking at the ad. This means that we expect people to click on the ad, go to a landing page, and give their contact information to us.We will use this contact information to contact them, and then we will go through a sales process to convert them into buying customers.Understanding the FunnelWhen you are just getting started with marketing it is natural to expect that every person who looks at the ad is going to click on it, every person who clicks on the ad is going to become a lead, and every lead is going to become a customer.But it never works that way in the real world. It is called a funnel because there are more people at the top than at the bottom.There is some mathematics involved in a sales funnel which you should understand. If 100 people see the ad, you can expect 1 person to click on it.If 20 people visit your landing page you can expect 1 person to fill out their contact details. And so on.In “Real Estate digital marketing and sales” funnels, the following steps are involved in most of the cases:A view on the adA click on the ad – and visit to a landing pageLead generation at the landing pageFollow up with the leadsLeads convert into customersThe funnel will be a little different for each business depending on the sources of leads and how you setup your sales process.The Real Estate Digital Marketing and Sales FunnelReal estate sales funnel looks like this:Ads and Listings to Generate InterestLead GenerationGiving Information via Calls, Emails and SMSFollow Up Calls & Driving Site VisitsConverting Site Visitors into BuyersThe first few items makes up for the marketing funnel and the next few steps makes up for the sales funnel.The Real Estate Digital Marketing Funnel1. Ads and Listings to Generate InterestThe first step is to generate the interest of potential customers by running the ads. Run ads on Facebook, Google and also list your project on real estate portals like India Real Estate Property Site, Property in India | Real Estate India | Buy/Sale/Rent Properties Online in India | Commonfloor.com or MagicBricks.2. Lead GenerationNow you have three sources of lead generation. Create a landing page where you can give information about the project and make easy for the people to leave their contact information on the landing page.The traffic to the landing page will come from PPC ads from Google Ads, and Facebook ads.Also ran Facebook Lead ads – that’s where you can be able to generate leads on Facebook directly without using a landing page.Facebook lead ads work especially well when you are running mobile ads, because people do not usually find it easy to fill up forms on mobile. So redirecting them to a landing page is not a good idea.With Facebook Lead ads people just need to click on the ad and then there will be another form which is displayed within Facebook on their mobile.Facebook pre-fills their contact information such as name, phone number, and email ID. There is no need for them to enter their contact information on the form.They just need to click on the submit button, and the information is passed on to you.The 3rd source of leads will come from real estate portals. The quality and quantity of these will not be that great.The Sales FunnelThe sales funnel begins after the lead is generated.3. Giving Information via Calls, Emails and SMSPeople give their contact information to you only because they expect you to get back to them with more information. So after you generate a lead it is very important to follow-up with the lead. That’s called lead nurturing.A cold lead is someone who is interested in your product but not ready to purchase yet because they lack the information needed to make a buying decision.A hot lead is an informed, educated lead who is ready to buy your product. The process of educating and informing your leads through sales and/or marketing is lead nurturing.Example:To help you understand lead generation and nurturing in a simple, easy and fun way, let me give you this example:Team John and Andrew have started a new company. They have invented a new kind of washing machine. This washing machine washes, dries and automatically irons the clothes within 25 seconds. This is a brand new invention and they are showcasing it in an exhibition.People walk up to their stall and check out their new product. But they do not buy it immediately. Since this is a new kind of product and something that they have not seen or known about before – they have a lot of questions, hesitation and objections.Will it consume a lot of power?Will it break down soon, do you have warranty?Is it easy and simple to operate?Does it come with any payment plans?How can I trust this new brand or company? And so on…So the salesman says “Please fill this form with your name, phone number and address, we will bring this machine to your home for a demo, explain all the features, answer all the questions you have until you are convinced and then you can decide if you want to buy it.” (This is the lead generation part).When the salesman goes to their home, does a demonstrations, answers all her questions and removes all her objections, they buy the product and become a customer. (This is lead nurturing and conversion into a sale).You see, lead generation and nurturing is not something that is limited to the internet and digital marketing world.Any uninformed customer needs to be nurtured before they are ready to buy. Lead nurturing is also termed as education marketing by some experts. They are all the same.Sales Process AutomationHere you can apply sales process automation techniques to reduce human work. You can send an automated email to your prospects with details such as the cost sheet of the project the specifications, brochure and location details.Sometimes leads will get disqualified immediately because: they are not able to afford it, or they are looking for a real estate property in a different location and they signed up by mistake, or it could be some other reason. There will be a certain percentage of leads which will get disqualified immediately.There will be certain leads that are very hot, there will be some leads that are just warm, and there will be certain limit switch are very cold.Hot leads are the leads who are ready to buy a property immediately or within 3 months. Warm leads are people who are just interested in buying a property within the next 1 or 2 years, Cold leads are people who do not respond properly, and you have no idea why they sign up!Call up all the leads and give information to them personally.4. Follow Up Calls & Driving Site VisitsOnce you have started generating the leads online, you cannot expect these people to come and buy your property automatically.Buying is an emotional decision and people do not always make a logical decision when it comes to buying high-priced items.We like to think we are logical people but studies show that we are emotional people! Those who have shown interest in your property need to convince themselves about buy your property. To convince themselves that this particular property is worth investing, they need to actually visit the site and get the look and feel of the property.Only after this happens you can expect someone to buy your property. It doesn’t matter how many leads you generate, you cannot expect any lead to become a buyer directly without site visit (visiting the property physically).If possible send a brochure to your customer’s home, this will act as a re-marketing marketing tool.Brochure will be there on their desk, and it will keep them reminder about this property. this increases the likelihood that they will get in touch with us again to schedule a site visit.When people actually become a lead they are in the middle of something else.Clients might be travelling for business work and when they had some free time they were searching for properties and they have become a lead.In such cases if you don’t follow-up with a lead they may just forget about you and never actually come and visit the site. If you do not follow-up with the lead in a timely manner then you would have wasted money in marketing and advertising.When you are generating a lot of leads, it becomes very difficult to keep track of the phone calls to be made. Some people just use Google sheets to track all the calls to be made. I would recommend using a CRM.To get a good understanding of the marketing and sales funnel all you need to do is put yourself in the shoes of the buyer. Try to imagine how you feel and what will you do if you were the buyer, and you will get an understanding about how the funnel should be designed.5. Converting Site Visitors into BuyersNow that you have started generating leads and converting them into site visits, the next obvious step is to make them buy your properties.Here, you have to understand that it is beyond your control to make them buy. As a digital marketer, your responsibility ends with generating quality leads that visit the physical site of the property.The sale of the property depends on the property itself. The quality of the construction, the location of the property and the price play a major role in the sales. As a digital marketer all these are outside your control.If you are a Real Estate digital marketing consultant serving a real estate client, then keep in mind that you should never agree on performance metrics such as: number of sales generated.Real estate has long sales cycles. Someone who wants to buy a property will visit a property and after that it could take up to 1 year before the sale happens.Any digital marketer who drives real site visits is a successful digital marketer.You need to have a clear understanding with the real estate company on this metric. This also applies if you are working as a Real Estate digital marketer in a real estate company.Your performance metric should be your cost per site visit. The cost per site visit will be obviously high for cities like Bangalore and Mumbai. It will be low for cities like Coimbatore, Trichy etc,.You can calculate the cost per visit by looking at the total clicks and the CPC. Then calculate the cost per site visit.Here’s an example math:Cost per click: ₹ 60Total visitors to landing page: 750Total Cost: ₹ 45,000Total Leads: 90Cost per Lead: ₹ 500Total site visits: 20Cost per site visit ₹2,250The only metric that the real estate company would be interested in is: Cost per site visit. Your initial experimental campaign will not be efficient. Your cost per site visit will be high. But as you start optimizing your funnel, your cost per site visit will come down.Tools to Drive Your Real Estate Digital Marketing FunnelI believe by now you have a clear idea about direct response marketing, why you should not focus on branding activities, the sales funnel and the concept of inbound vs. interruptive ads.Now, i will be describing all the tools of the trade. But also know that you need not use the exact same tools that I show.You can use different tools. Use cheaper or costlier alternatives based on your needs.The 4-Step Simplified Funnel for Selling Real Estate1.Interest​ ​Generation​ ​-​ ​Attention​ ​&​ ​ClicksGenerating interest is the first step of any marketing funnel. Here we are talking about generating attention​, clicks​ on the ad and visitors​ to our landing page.This is usually done by advertising on various channels. As I have described before this could be inbound channel or an interruptive channel.In most of the cases advertising will be on Google Ads and Facebook. Other places of advertising online would be: advertising on niche websites, podcasts, games, and media sites.However I cannot guarantee how is the conversions will be, and that is something you have to discover by yourself through experimentation.You can use the same marketing funnel and generate interest to any source, even if it involves offline advertising. If you can discover some untapped opportunities where you can get clicks for very cheap price, then definitely go ahead and try it out.Inside this (Interest Generation) stage of the funnel, you can further divide it into steps and try to improve conversion from one step to another step.Here are some of the steps involved in the funnel in the interest​ ​generation​ stage:Reach (Impressions) of the ad to the total targeted audience.View/Impression on the adA click on the adTo get more views on the ad, you can optimize your targeting. To get more clicks on the ad, you can do A/B testing with different ad variants.2.​ ​Visitors​ ​to​ ​Landing​ ​Page​ ​&​ ​Lead​ ​GenerationOnce you get the attention of potential customers, the next obvious step is the lead generation. You need to get the contact details of the person interested in your offer and then you need to send them more information.A visitor becomes a lead when he / she does one of the following:Fill a form with name, email ID and/or phone number giving you permission to contact them with more information.Call your business phone number or send an email to get more information about your offer.Without lead generation, you cannot expect any sales to happen because here we are selling a complex product with a high ticket price.Not all businesses will need to generate leads and nurture them to convert them into customers.For example, you need not do lead generation to sell a soap, gold coin, or a flight ticket. Lead generation is not needed when the product is a commoditized product and the customer clearly understands the product, its features and pricing.However a SaaS company selling an innovative product online needs to generate leads and nurture them. A real estate company that asks for a customer’s life time savings needs to generate leads and nurture them.You are selling a relatively unique product to an uninformed customer. The customer does not purchase right away because he/she has a lot of questions, hesitation and objection in buying your product.The job of a marketer and a salesman is to answer the questions and remove any objections that a person may have before they buy your product.Some people may feel that “Lead generation and nurturing” is about pushing customers to buy your product that they do not need. It’s not like that. The customers want to buy your product but they need more information to make a buying decision.Your job is to give them the information they need and help them make an informed buying decision. Lead generation and lead nurturing helps you get the right kind of customers and also push away the customers for whom your product might not be the right match.The best way to generate leads is from a landing page.Landing pages have a very specific goal: to convert visitors into leads. So here, instead of distracting users with a lot of information, we will just focus on getting their contact information.“Brochure” like websites do not convert visitors into leads. Many corporate websites are like boring brochures with tabs such as Home, Gallery, News, In the Media, Contact Us and so on.You need to have such a website to communicate trustworthiness of your brand but you need to have separate landing pages that generate leads.You can have your landing pages on a sub-domain on your website.You can build your own HTML landing page with a form if that is what you prefer, or you can use alternative tools such as Instapage - The Most Powerful Landing Page Software for Teams, Thrive Content Builder, Kick Off Labs and so on.All your traffic from different sources should be directed towards your landing page. You can target a conversion ratio of 5-10% on your landing pages.Once exception here is that if you are running lead ads on Facebook or Twitter, you will get the lead information directly from the without having to get people to a landing page.Lead ads on Facebook works extremely well on mobile because when people use their mobile phone, they do not fill out lead forms on the landing pages easily.Obviously it is difficult to type on a mobile screen with a small keyboard.What​ ​information​ ​to​ ​collect?For real estate leads, I recommend collecting 3 basic information like Name, Email and Phone number. Following up with the leads on phone is very important if you want them to visit the property site.3. Tools​ ​to​ ​Follow​ ​Up​ ​With​ ​ProspectsAfter you generate leads on your website, you have to follow-up with the leads and nurture them with more information they need.You need to convert cold leads into hot leads. If you are generating only a few leads, then there is no problem in following up with them manually. Many people just use Google sheets and keep track of follow-up calls.But if you are generating anything more than 10 leads a day, then you need tools.So far we have reviewed the tools for generating interest and getting people’s attention. Here’s where your major cost lies. You are paying advertising cost to other companies who have access to the audience that you want.Your landing page tools will cost a bit lower, but that will be the 2nd major cost that you are spending for your campaign.Once you generate the leads, you can use the following tools in combination to follow-up with the leads manually and semi-automatically.Follow​ ​Up​ ​ToolsHere are the tools you can use to manage your leads and follow-up with your prospects.1.​ ​Spreadsheets:A place to capture all the leads and have a backup of it. The leads from your Landing Page, Leads Ads, Direct enquiries from Real estate portals – all will be captured in Google Sheets.2.​ ​Email​ ​Marketing​ ​Tools:You need an email marketing tool to follow-up with the leads and send them emails once in a while. You can use Aweber, MadMimi, MailChimp, Yesware | Email for Salespeople or just Gmail to send emails.3.​ ​Integrations:Landing page tools like Landing Page Builder & Conversion Platform for Marketers | Landing Page Software have direct integrations with tools like Aweber. When an integration is not available, you can use an automation tool like Zapier. You can add leads from Landing pages to sheets and from sheets to Email marketing tools of your choice.4.​ ​SMS​ ​Communication:There are plenty of SMS providers in India. You can integrate SMS to your marketing funnel using Zapier and make sure that you follow-up with your leads via SMS also.5.​ ​Phone​ ​Calls:If the lead volumes are low, you just need to have one phone number to make and receive calls.If you have 2 or more sales people, then you can make use of a cloud telephony tool like Exotel to make and receive calls. You can setup IVR, call recording, integrations and more.6.​ ​CRM:With a lot of leads, it can get pretty mad using Google sheets. You need a CRM to manage all the leads.Pipedrive is a great CRM and you can use Pipedrive along with Zapier to add the deals.Check this blogs for more detailed information:5 Ways to Close the Real Estate Sale – How to stand out in a Competitive MarketHow to get your Real Estate Leads to Convert Quickly7 Simple Steps to Convert Real Estate Leads and make High ProfitsDifference between Successful and Unsuccessful Real Estate AgentsUnderstanding Real Estate Digital Marketing AdsWhen it comes to marketing real estate online we will be running two types of ads, apart from free listing on real estate portals.One is the search engine ad which we will be running on Google search engine via Google Ads. And the other one is display advertising via Facebook.Types of Ads that you can run for promoting real estate:Google Ads on Search Engines (Inbound Ads)Listings on Real Estate portals (Inbound)Facebook Ads (Interruptive Ads)You can also run display ads on other websites but I wouldn’t recommend it because most of the websites do not have targeting options like Facebook. Your campaigns may not be efficient in that case.Check this blog on 14 Questions To Find And Reach Your Target Market and Target Audience.Inbound Ads with Keywords on GoogleWhen it comes to PPC (Pay per click) ads in search engines, The click-through ratio on the ads will be very high, because you are going to advertise to specific people searching for specific things.With PPC ads you can expect a click-through ratio of 10% to 20%.If someone is searching for “2 BHK house in Koramangala”, and if you run an ad which reads “2 BHK flats in Koramangala”, then you know that there is a very good match between the person searching for it and the ad.When people are searching for specific keywords on Google, their intention is very clear.That is why the click-through ratio with PPC ads are very high. But the downside is that there are a lot of people competing for the same keywords, which makes the ad costs very high. Also there is a limit to how many people search a specific keyword per day.In certain markets I have seen Google ads work very well, and in other markets I have seen only Facebook work well.Depending on the competition, the type of product that you are selling, and the location you are targeting, different types of ads will give different results for you. You have to experiment and find out the metrics involved.If you are a Real Estate digital marketing consultant who is going to help a real estate client with Real Estate digital marketing, communicate to your client in advance that they should have a experimentation budget of at least Rs.25,000 to Rs.50,000 rupees to get some clear metrics and expectations for your digital marketing campaign.Do not promise any results upfront without experimentation.Interruptive Ads with FacebookGoogle Ads work well when people are specifically searching for properties in a location. But the problem with Google Ads is that the amount of search volume on a given day will be limited.With Google Ads, you are reaching out to people who are actively interested in purchasing a property, and this population is limited.There will be a lot of potential clients who are not looking to buy properties right now, but given an option they would like to invest in a good property.Actually such people are more qualified buyers! They are usually busy professionals and extremely successful and they have the money to invest. But in this case people are not buying properties to live, but to make a good investment.If you want to reach out to people who may be qualified buyers for your property, the only way is to interrupt them with ads.Interruption marketing is definitely different from Google Ads because – people are not actively searching for what you are of ering. Radio ads, TV ads, and magazine ads a typical examples of interruptive advertising.Facebook Targeting OptionsBut if you are running an interruptive ad campaign, Facebook is the best channel online – because the amount of targeting options that Facebook provides is more than any other publisher can provide!Facebook collects a lot of personal information from us and they know who we are.So if you are running an advertisement on Facebook, your targeting options are plenty. Even if you are interrupting people with ads, you will be interrupting the right people – so that they are highly likely to be interested in your ad.Example: ​To give you an example of targeting options available in Facebook, I want you to think about regular newspaper ad that you see everyday.If you see there is a full page ad for jewelry store, and if you are not a potential buyer of jewels, then you can say that the ad is untargeted – because you are not a potential buyer.Jewellery stores are profitable businesses, and they keep advertising even if they cannot target the right people. Even if only 2% of the newspaper readers are potential buyers of this jewellery – they still end up getting enough traction.What if the newspaper can show the Ad to the people who will be interested in Jewelry? What if they did not reach the 98% who are not potential buyers of Jewelry. Say for example, 25-35 year old women, who are affluent, and recently married!That is what Facebook is doing. When we are scrolling through our Facebook newsfeed my wife sees a different ad, you see a different ad and I see a different ad.Here, ads are not generic, and they are targeted towards the person who is browsing through the news feed.I am sure that people who advertise in newspapers have imagined if it would be possible to just show the ads to the right peopleCompared to newspaper advertising, magazine advertising costs a little bit more because targeting in a magazine is better.A full page ad in a car magazine will definitely cost more than a newspaper ad with similar circulation volume. Because someone buying a car magazine is potential buyer of a car related product, than a person who is reading the newspaper.Better Targeting = Higher Ad Cost but More EfficiencyAs a general rule when you are advertising in a medium which has narrow targeting, the cost of the ads will be higher.If you are putting up a hoarding in a highway, the cost is definitely low if you calculate the cost of every impression and potential read. But when you are going with ads that are cheap, you are also hitting a lot of people who are not your potential buyers. Hence the efficiency of your ad will be very low.When you calculate the number of leads that you have generated from an ad campaign, and if you derive the cost per lead, you will observe that the cost per lead is high when you are running cheap ads.When you run ads that are better targeted, your ad cost will be very high but your cost per lead will be very low.The same principle applies even when you are advertising inside Facebook. If you are running an ad which is targeted to a broad audience the ad cost will be cheap. but your response rate will be low.And if you are running ad, that is targeted towards a narrow demographic, the cost of reaching these people will be high but your response rate will also be high.Publishers can charge more when they can get the audience better, because with better targeting advertises spend less money reaching the wrong people, are the whole ad campaign becomes very efficient.Facebook is as good as it can get in this day and age in terms of targeting.When you are advertising online, do not look for cheap or low-cost ads.Irrespective of the price of advertising, look for good targeting options. If you have a good targeting, good ad copy, good landing page, then you cost per lead will be low.You will also be generating high quality leads that actually turn into buyers. And that’s what every business wants.Imagine your ad’s targeting options are very accurate.Let’s assume you pay Rs.100 per click. You generate 100 clicks and 10 leads. This means that the total cost of the campaign is Rs.10,000 and the cost per lead is Rs.1,000.But if one in 10 leads convert into a buyer, then your total cost of customer acquisition is only Rs.10,000!So in this case, you need not be concerned that the cost per click is so high. What matters are the lead costs, cost per site visit and cost per customer acquisition. (CPL & CPA).Understanding Google Ads for Real Estate Digital MarketingWe have learned enough about the theoretical concept of inbound ads and search ads. Now it is time to get into action.Here let’s talk about Google Search Ads.The first thing to do is that we need to setup a Google Ads account. If you already have a Gmail or a Google Account, visit Google Ads and sign up for an account. The process of getting a Google Ads account is fairly simple.(If you are in India, you have the option to pay via netbanking or credit card. Google Ads will also ask you for the GST number. If you have a registered company, and a GST number, you will get input credit for all the spends that you do on Google Ads.)Once your Google Ads account is setup, you will notice that there are two major types of campaigns in Google Ads.Display Ad CampaignsSearch Ad CampaignsFor our projects, we will focus only on search ad campaigns when it comes to Google s. For Display Ads, we will primarily focus on Facebook. Display ads need good audience targeting and Facebook is the best when it comes to that.Bidding​ ​StrategyWhen you are bidding for the keywords, you shouldn’t bid too high or bid too low.If you are bidding too high to come on the top 1st or 2nd result, that means that you will have the maximum possible traffic, but at the same time the cost will be very high for every lead that you generate.When the average cost per click goes up, your lead costs will also go up.To understand this with an example, look at the sample below:Yelahanka is a region in Bangalore and the keyword is 2BHK house in Yelahanka.Here you can see 4 ads and then you have organic results.Real Estate clients needs quick results and agencies or consultants can bring in quick results only if we venture into paid ads!Let’s see the first 4 ads. Here are the companies in the top 4 positions:Sobha Palm CourtEmbassy SpringsGodrej PropertiesSMR HoldingsThe Ad from Sobha Palm Court is showing up on the top because he is bidding the highest. We don’t know the exact cost per click, but let’s assume that it is Rs.100​. However, Rs.100 is the max CPC and not the actual CPC.If Embassy Springs is bidding Rs.90, then Sobha Palm Court will be paying Rs.91 per click. Because Google charges you only 1 cent or 1 rupee more than the previous bidder.However the actual bid of Magic bricks will not be Rs.90, it might be only Rs.81, if the bid of Godrej Properties’s ad is Rs.80.The lowest bidder, let’s say MR Holdings is bidding Rs.70 per click. Makaan will be charged Rs.71 per click.Here, the number of clicks that the ad in the 4th position gets will be much lower than the ad in the first position.WordStream has done some research on this. You can see that: higher the average position, higher is the CTR.So if you are an aggressive advertiser and want a lot of traffic in a short time, you need to have a high bid but you will also be paying a high CPC and hence your lead cost will become high.If you are bidding too low, let’s say Rs.10 CPC, then your ads will never show up. Because there are only 4 ad slots for this specific keyword and you are not going to show up unless Google shows your ad on the second page and a few people actually visit the second pageLet’s say you are the 5th bidder and the 2nd position bidder (In this case Embassy Springs) stops the ad campaign for a while, then you will start showing up in the 4th position.With low bids, your ads will be on and off, but you are going to get the lowest possible cost in terms of CPC.It is actually a good strategy to not be in the first or second positions because you are going to get lower CTR, lower CPCs, and higher quality over a long period of time.But this can be done only in 6 months to 1 year projects because if you want leads and sales in an accelerated fashions, then we have no option but to advertise aggressively.Even if the lead cost is high, we need to make sure that we have enough content in the funnel and enough persuasion through inside sales to get good conversionsAnd in the end, the product has to be good, else the sales will not happen and we will not be able to pay for the ad costs.A​ ​Word​ ​of​ ​WarningIf you are trying Google Ads for the first time be very careful when you are setting up the campaigns.If you don’t set up a proper max. CPC, you might end up getting over charged for the ads. Make sure you watch our for the daily cost limits and CPCs. And monitor the campaign closely when you have started the spending.I recommend monitoring it at least 6 times in a day for the first few days to make sure everything is OK.Sometimes, your landing pages might not work. Sometimes, your integrations might not work. In such cases, you might be wasting your ad budget on ads. If leads are not contacted immediately, then you are not going to have good conversions from the leads.Understanding Facebook Ads for Real Estate Digital MarketingFacebook ads are interruptive ads and perform differently than Google Ads.When you are advertising on Google Search, you are fulfilling the demand. People are searching for keywords like “2bhk house for sale in Koramangala” and you are presenting an ad that is relevant to them.You are presenting the ad to people who are looking for you. They are coming to you and you are going to them. You are meeting them halfway. Such ads perform very well. It’s like Yellow Pages. In fact, search engines are nothing but a highly evolved form of Yellow Pages.However, there is a challenge with Search Ads. There is a limitation on how many people are looking for you. If only 1,000 people are searching for that keyword per day, you can only serve the ad to them.If you want to go beyond this, then you need to start generating interest from people who are eligible, but are not proactively looking for you. If they come to know about a good property, they might show interest in it, and might even end up buying it – but they are not searching for it.Generating interest and demand can be done only with display & branding campaigns. That’s why it is important to go beyond what people are searching for.Many products are services in this world wouldn’t exist if the demand was not generated through ads. If you think about history and evolution; if companies only made products and services that other people need, then we wouldn’t have gone beyond food, clothing, and shelter.Identifying a need and fulfilling the need is the easy part. Generating interest and demand is the hard part.Why​ ​Facebook​ ​Ads​ ​for​ ​Display​ ​Campaigns?When you are advertising on Search networks, it doesn’t matter who the user is. If someone is searching for a keyword like “2bhk house for sale in X location” then they are a target customer for our products/services that we are promoting.The keywords make them eligible by default.We can forget about the customer’s demographic and psychographic information because we have the KEYWORD.However, when we are doing demand generation, we need to be very careful on who we are showing the ad to.Just blasting the ad all over the place is not going to help. If my Real Estate ad for a property that is $100,000 (65 Lakhs INR) or more is being shown to teenagers, then I am going to waste my ad dollars!In search, I don’t need to worry about the demographic because a teenager is not going to search for such a keyword anyway. Only eligible customers would be searching for it.So when we are doing display campaigns, we need to get the targeting right and show the ads only to the people who are eligible.Real Estate sells well with men who are 30 – 45 years old and who have kids. Usually, the purchase is made when the kid is 4 – 14 years old.If I can target only this demographic when I am advertising, then I am going to get good interest. The ROI (return on investment) from the ad will be good enough for me to keep running the ad.This level of targeting is ONLY available on Facebook right now.Google started Google+ to get users to share more personal information but that never worked as expected. Hardly anyone uses Google+.That’s why when it comes to display campaigns and interest generation, I prefer advertising on Facebook.There are three important things when it comes to running ads. Targeting, Targeting, Targeting.From a user’s perspective it is very creepy to know that Facebook probably knows more about you than your closest friends and family. However, it is exciting from a marketer’s perspective because you can have the right target audience for your ads.When you show thee right ad to the right person at the right time, the conversions from the ad will be extremely high.Now that we are convinced that we need to advertise on Facebook, let’s get to the next step.Creating​ ​a​ ​Facebook​ ​Ad​ ​AccountThere are two ways to run Facebook Ad Campaigns for your client. You can run it from your own account and charge your client based on the number of leads. Or you can go ahead and use your client’s ad account and run campaigns from there.In the second case, you can charge another 10-20% on top of the ad spend as campaign management fee. This way, when they spend more, you can earn more.If they spend 10 Lakhs a month and if you charge 2 lakhs on top of it, it can be a pretty good deal. I am not pulling these numbers from this air, these are real numbers that I have seen in proposals.In the first case, if you can make your targeting and ad copy as good as possible, you can incur very less ad spends, but charge a high price to your clients. Usually the costing is based on CPL (Cost per lead).Creating​ ​Your​ ​Target​ ​AudienceFacebook Ads can work wonders if you are creating the right set of target audience. If you haven’t started using Facebook Pixel yet, you should start using it immediately.Depending on who you think would be the potential customers, you can also create a saved audience. To understand different types of Audiences and Website Custom Audiences on Facebook, read this blog post: The Power of Facebook’s Website Custom Audiences (WCA).Facebook Ads for Realtors – Secrets to Audience TargetingCreate​ ​Your​ ​AdsThe next step is to create ads that would drive traffic to the landing pages. You can create Text Ads, Carousel Ads or Video ads, but all the ads should drive traffic to the landing pages.You can check out Real Estate Facebook ads for Realtors – Complete Marketing Guide for complete information on how to create aand optimize facebook campaign and generate Real estate LeadsCheck these blogs on Real Estate Facebook Marketing:Facebook Marketing Ideas for Real Estate Agents to Get more Leads10 Places to Link to Your Landing Page from Social MediaUnderstanding Real Estate Landing Pages for Real Estate Digital MarketingAround 5-10 years back no one focused on “Landing Pages”. The term was not common.Most of the people had traditional websites and such a website would have many sections inside it.For example, a website for a Real Estate Project would be more like a online brochure with so much information on it. The website might have several tabs such as Main / Gallery / About Us / Contact Us and so on.Usually, if someone wants to get in touch with the sales representative, they have to fill up the form at the ‘Contact Us’ page.Not all people visit the ‘Contact Us’ page and even if they do, a very small percentage of people actually fill the form. Usually, the form is long asking so many details that most of the visitors wouldn’t go through the trouble of filling the form.Websites are made for information delivery.But Landing Pages are different.Landing pages are made for collecting contact information. They have a specific goal. It’s all about triggering action from the visitor.When we drive traffic to landing pages, the sole purpose of the landing page is to try to convert the visitor into leads. Get them to leave their contact information. In such cases, we will be able to convert a significantly higher % of visitors into leads.When we drive traffic to websites, we are not converting the highest possible % of visitors into leads – because websites are not made for lead generation.When a visitor leaves the website without leaving their contact information, they might never come back again and there would be no way for us to get in touch with them again. The cost of the ad spends to bring these people into our websites is wasted – if the visitor is not converted into a lead.There are two major types of Landing PagesLanding Pages for Generating SalesLanding Pages for Generating LeadsA sales landing page’s goal is to make the user click on the order button. A lead capture landing page is designed to make the user leave their name and contact information on the page.Here’s how the layout of a landing page focused on capturing leads would look like:The ad or the text that comes before the landing pages usually matches the text on the landing page so that the users have a consistent experienceLanding pages usually do not have any navigation bar or any links that could distract the visitor from taking the specific action on the landing page.Check this blogs for more detailed information:How to Optimize your Real Estate Landing Page for more Conversions?What makes a Great Real Estate Website?Top​ ​5​ ​Tools​ ​for​ ​Building​ ​Landing​ ​PagesUsually landing pages were built directly using HTML before people started building tools for creating beautiful landing pages. Earlier, landing pages used to be very simple with just text and some images on the page. I have built landing pages using HTML editors like Adobe DreamWeaver long back.Nowadays landing pages have become more beautiful and a lot of tools have come up in the market which will help you building landing pages without design or coding skills.These tools also provide you with analytics and A/B split testing features for conversion optimization.Here are some of my favorite tools:1.​ ​Unbounce.comLanding Page Builder & Conversion Platform for Marketers | Landing Page Software is a market leader when it comes to high performance beautiful landing pages. They have a ton of templates inbuilt.But the downside is that it is not a one-time cost. Landing Page Builder & Conversion Platform for Marketers | Landing Page Software is a SaaS product and you have to pay a monthly subscription fee to use their landing page builder. The plan starts at $99 a month and that’s not cheap.They have a 30 day free trial and you can try them out in the trial period. If you think it makes sense for you, go ahead. I have seen many people use Landing Page Builder & Conversion Platform for Marketers | Landing Page Software consistently for all their landing pages.Unbounce has a lot of integration options available which will help you export the leads generated on the landing pages directly to email marketing tools such as Aweber, MailChimp or MadMimi.If you use tools like http://Zapier.com, you can also import the data into CRM tools such as Sales CRM & Pipeline Management Software2.​ ​Instapage.comInstapage - The Most Powerful Landing Page Software for Teams competes directly with Landing Page Builder & Conversion Platform for Marketers | Landing Page Software. Instapage has 80+ templates and their landing page builder is almost similar to Unbounce.Instapage comes at a cheaper price point where the basic plan starts at $29 a month for 5,000 visitors a month. The also have a free account with a limit of 100 visitors a month. That’s very low of practically using the tool but you can use it to play around and learn how Instapage works.Instapage also has integrations available with more than 20 tools which provide Email Marketing, CRM, Marketing Automation, Webinar and Analytics.3.​ ​OptimizePressIf you are looking for a landing page builder which just costs once and allows unlimited number of visitors, then OptimizePress should be your choice. The basic package costs $97 and you can install the theme on your own WordPress blog.The only problem is that you cannot have another blog on this installation. OptimizePress is not a plugin, it is a theme.So it is better to install a separate instance of WordPress on a sub-domain or a sub-folder and then install OptimizePress on it.4.​ ​LeadPagesLeadPages, just like Unbounce and Instapage is a monthly subscription tool. However, LeadPages doesn’t have any limitations on the number of visitors you can drive to your landing pages.Their basic plan starts at $37 a month and it has most of the features that a digital marketer would need. They also have some interesting tools such as LeadBoxes which helps you capture more leads.LeadBoxes are 2-step optin boxes which appear as soon as someone clicks on a link. Such optin boxes are known to increase your visitor to lead conversion ratios. To learn more about LeadBoxes, click here to watch a demo at Leadpages® Landing Page Builder & Lead Gen Software.5.​ ​Thrive​ ​Landing​ ​PagesAt Thrive Themes they sell WordPress themes, Thrive Leads a lead capture tool and Thrive Landing Pages, the landing page builder. Their software works as a WordPress plugin and it is a one time fee that you have to pay.Thrive’s solution is the cheapest of the bunch at just $59 one time fee. They also give you lifetime free updates for their software. I am yet to test Thrive landing pages and as soon as I experiment with it, I will publish a review of it.I hope this chapter helped you learn about Landing Pages. Landing pages are very important for promoting specific real estate projects and generating leads of potential buyers – because we don’t want the user to get lost inside a big website which lists all the projects by a builder.Go ahead and build your first landing page and try driving traffic to it!Check what is the % conversion that you are getting from visitors to leads. You might also want to try A/B Testing on the Landing Pages to improve the conversions.What do you think of this Real Estate Digital Marketing: Complete Guide to Generate Leads? Do you use Facebook Ads & Google Ads for your Real Estate business for Generating Leads? What questions do you have about the platform? Share your thoughts and questions in the comments below!

Understanding Real Estate Digital Marketing & Sales FunnelNow that you have understood the difference between direct response marketing and branding, let us now look at how the sales process for direct response marketing campaigns looks.As a marketer you are responsible for designing your marketing and sales funnel. Every business deserves a unique marketing and sales funnel.Now you will learn in general about what is a “marketing and sales” funnel and how a marketing and sales funnel for real estate business looks like.The Purpose of the AdHere, the funnel starts with an ad. But the purpose of running the ad is not to spread the brand awareness. Online ads are not like newspaper, TV or radio ads. We are not going to shoot in the dark here.We are running the ads so that we can expect a direct response from the people looking at the ad. This means that we expect people to click on the ad, go to a landing page, and give their contact information to us.We will use this contact information to contact them, and then we will go through a sales process to convert them into buying customers.Understanding the FunnelWhen you are just getting started with marketing it is natural to expect that every person who looks at the ad is going to click on it, every person who clicks on the ad is going to become a lead, and every lead is going to become a customer.But it never works that way in the real world. It is called a funnel because there are more people at the top than at the bottom.There is some mathematics involved in a sales funnel which you should understand. If 100 people see the ad, you can expect 1 person to click on it.If 20 people visit your landing page you can expect 1 person to fill out their contact details. And so on.In “Real Estate digital marketing and sales” funnels, the following steps are involved in most of the cases:A view on the adA click on the ad – and visit to a landing pageLead generation at the landing pageFollow up with the leadsLeads convert into customersThe funnel will be a little different for each business depending on the sources of leads and how you setup your sales process.The Real Estate Digital Marketing and Sales FunnelReal estate sales funnel looks like this:Ads and Listings to Generate InterestLead GenerationGiving Information via Calls, Emails and SMSFollow Up Calls & Driving Site VisitsConverting Site Visitors into BuyersThe first few items makes up for the marketing funnel and the next few steps makes up for the sales funnel.The Real Estate Digital Marketing Funnel1. Ads and Listings to Generate InterestThe first step is to generate the interest of potential customers by running the ads. Run ads on Facebook, Google and also list your project on real estate portals like India Real Estate Property Site, Property in India | Real Estate India | Buy/Sale/Rent Properties Online in India | Commonfloor.com or MagicBricks.2. Lead GenerationNow you have three sources of lead generation. Create a landing page where you can give information about the project and make easy for the people to leave their contact information on the landing page.The traffic to the landing page will come from PPC ads from Google Ads, and Facebook ads.Also ran Facebook Lead ads – that’s where you can be able to generate leads on Facebook directly without using a landing page.Facebook lead ads work especially well when you are running mobile ads, because people do not usually find it easy to fill up forms on mobile. So redirecting them to a landing page is not a good idea.With Facebook Lead ads people just need to click on the ad and then there will be another form which is displayed within Facebook on their mobile.Facebook pre-fills their contact information such as name, phone number, and email ID. There is no need for them to enter their contact information on the form.They just need to click on the submit button, and the information is passed on to you.The 3rd source of leads will come from real estate portals. The quality and quantity of these will not be that great.The Sales FunnelThe sales funnel begins after the lead is generated.3. Giving Information via Calls, Emails and SMSPeople give their contact information to you only because they expect you to get back to them with more information. So after you generate a lead it is very important to follow-up with the lead. That’s called lead nurturing.A cold lead is someone who is interested in your product but not ready to purchase yet because they lack the information needed to make a buying decision.A hot lead is an informed, educated lead who is ready to buy your product. The process of educating and informing your leads through sales and/or marketing is lead nurturing.Example:To help you understand lead generation and nurturing in a simple, easy and fun way, let me give you this example:Team John and Andrew have started a new company. They have invented a new kind of washing machine. This washing machine washes, dries and automatically irons the clothes within 25 seconds. This is a brand new invention and they are showcasing it in an exhibition.People walk up to their stall and check out their new product. But they do not buy it immediately. Since this is a new kind of product and something that they have not seen or known about before – they have a lot of questions, hesitation and objections.Will it consume a lot of power?Will it break down soon, do you have warranty?Is it easy and simple to operate?Does it come with any payment plans?How can I trust this new brand or company? And so on…So the salesman says “Please fill this form with your name, phone number and address, we will bring this machine to your home for a demo, explain all the features, answer all the questions you have until you are convinced and then you can decide if you want to buy it.” (This is the lead generation part).When the salesman goes to their home, does a demonstrations, answers all her questions and removes all her objections, they buy the product and become a customer. (This is lead nurturing and conversion into a sale).You see, lead generation and nurturing is not something that is limited to the internet and digital marketing world.Any uninformed customer needs to be nurtured before they are ready to buy. Lead nurturing is also termed as education marketing by some experts. They are all the same.Sales Process AutomationHere you can apply sales process automation techniques to reduce human work. You can send an automated email to your prospects with details such as the cost sheet of the project the specifications, brochure and location details.Sometimes leads will get disqualified immediately because: they are not able to afford it, or they are looking for a real estate property in a different location and they signed up by mistake, or it could be some other reason. There will be a certain percentage of leads which will get disqualified immediately.There will be certain leads that are very hot, there will be some leads that are just warm, and there will be certain limit switch are very cold.Hot leads are the leads who are ready to buy a property immediately or within 3 months. Warm leads are people who are just interested in buying a property within the next 1 or 2 years, Cold leads are people who do not respond properly, and you have no idea why they sign up!Call up all the leads and give information to them personally.4. Follow Up Calls & Driving Site VisitsOnce you have started generating the leads online, you cannot expect these people to come and buy your property automatically.Buying is an emotional decision and people do not always make a logical decision when it comes to buying high-priced items.We like to think we are logical people but studies show that we are emotional people! Those who have shown interest in your property need to convince themselves about buy your property. To convince themselves that this particular property is worth investing, they need to actually visit the site and get the look and feel of the property.Only after this happens you can expect someone to buy your property. It doesn’t matter how many leads you generate, you cannot expect any lead to become a buyer directly without site visit (visiting the property physically).If possible send a brochure to your customer’s home, this will act as a re-marketing marketing tool.Brochure will be there on their desk, and it will keep them reminder about this property. this increases the likelihood that they will get in touch with us again to schedule a site visit.When people actually become a lead they are in the middle of something else.Clients might be travelling for business work and when they had some free time they were searching for properties and they have become a lead.In such cases if you don’t follow-up with a lead they may just forget about you and never actually come and visit the site. If you do not follow-up with the lead in a timely manner then you would have wasted money in marketing and advertising.When you are generating a lot of leads, it becomes very difficult to keep track of the phone calls to be made. Some people just use Google sheets to track all the calls to be made. I would recommend using a CRM.To get a good understanding of the marketing and sales funnel all you need to do is put yourself in the shoes of the buyer. Try to imagine how you feel and what will you do if you were the buyer, and you will get an understanding about how the funnel should be designed.5. Converting Site Visitors into BuyersNow that you have started generating leads and converting them into site visits, the next obvious step is to make them buy your properties.Here, you have to understand that it is beyond your control to make them buy. As a digital marketer, your responsibility ends with generating quality leads that visit the physical site of the property.The sale of the property depends on the property itself. The quality of the construction, the location of the property and the price play a major role in the sales. As a digital marketer all these are outside your control.If you are a Real Estate digital marketing consultant serving a real estate client, then keep in mind that you should never agree on performance metrics such as: number of sales generated.Real estate has long sales cycles. Someone who wants to buy a property will visit a property and after that it could take up to 1 year before the sale happens.Any digital marketer who drives real site visits is a successful digital marketer.You need to have a clear understanding with the real estate company on this metric. This also applies if you are working as a Real Estate digital marketer in a real estate company.Your performance metric should be your cost per site visit. The cost per site visit will be obviously high for cities like Bangalore and Mumbai. It will be low for cities like Coimbatore, Trichy etc,.You can calculate the cost per visit by looking at the total clicks and the CPC. Then calculate the cost per site visit.Here’s an example math:Cost per click: ₹ 60Total visitors to landing page: 750Total Cost: ₹ 45,000Total Leads: 90Cost per Lead: ₹ 500Total site visits: 20Cost per site visit ₹2,250The only metric that the real estate company would be interested in is: Cost per site visit. Your initial experimental campaign will not be efficient. Your cost per site visit will be high. But as you start optimizing your funnel, your cost per site visit will come down.Tools to Drive Your Real Estate Digital Marketing FunnelI believe by now you have a clear idea about direct response marketing, why you should not focus on branding activities, the sales funnel and the concept of inbound vs. interruptive ads.Now, i will be describing all the tools of the trade. But also know that you need not use the exact same tools that I show.You can use different tools. Use cheaper or costlier alternatives based on your needs.The 4-Step Simplified Funnel for Selling Real Estate1.Interest​ ​Generation​ ​-​ ​Attention​ ​&​ ​ClicksGenerating interest is the first step of any marketing funnel. Here we are talking about generating attention​, clicks​ on the ad and visitors​ to our landing page.This is usually done by advertising on various channels. As I have described before this could be inbound channel or an interruptive channel.In most of the cases advertising will be on Google Ads and Facebook. Other places of advertising online would be: advertising on niche websites, podcasts, games, and media sites.However I cannot guarantee how is the conversions will be, and that is something you have to discover by yourself through experimentation.You can use the same marketing funnel and generate interest to any source, even if it involves offline advertising. If you can discover some untapped opportunities where you can get clicks for very cheap price, then definitely go ahead and try it out.Inside this (Interest Generation) stage of the funnel, you can further divide it into steps and try to improve conversion from one step to another step.Here are some of the steps involved in the funnel in the interest​ ​generation​ stage:Reach (Impressions) of the ad to the total targeted audience.View/Impression on the adA click on the adTo get more views on the ad, you can optimize your targeting. To get more clicks on the ad, you can do A/B testing with different ad variants.2.​ ​Visitors​ ​to​ ​Landing​ ​Page​ ​&​ ​Lead​ ​GenerationOnce you get the attention of potential customers, the next obvious step is the lead generation. You need to get the contact details of the person interested in your offer and then you need to send them more information.A visitor becomes a lead when he / she does one of the following:Fill a form with name, email ID and/or phone number giving you permission to contact them with more information.Call your business phone number or send an email to get more information about your offer.Without lead generation, you cannot expect any sales to happen because here we are selling a complex product with a high ticket price.Not all businesses will need to generate leads and nurture them to convert them into customers.For example, you need not do lead generation to sell a soap, gold coin, or a flight ticket. Lead generation is not needed when the product is a commoditized product and the customer clearly understands the product, its features and pricing.However a SaaS company selling an innovative product online needs to generate leads and nurture them. A real estate company that asks for a customer’s life time savings needs to generate leads and nurture them.You are selling a relatively unique product to an uninformed customer. The customer does not purchase right away because he/she has a lot of questions, hesitation and objection in buying your product.The job of a marketer and a salesman is to answer the questions and remove any objections that a person may have before they buy your product.Some people may feel that “Lead generation and nurturing” is about pushing customers to buy your product that they do not need. It’s not like that. The customers want to buy your product but they need more information to make a buying decision.Your job is to give them the information they need and help them make an informed buying decision. Lead generation and lead nurturing helps you get the right kind of customers and also push away the customers for whom your product might not be the right match.The best way to generate leads is from a landing page.Landing pages have a very specific goal: to convert visitors into leads. So here, instead of distracting users with a lot of information, we will just focus on getting their contact information.“Brochure” like websites do not convert visitors into leads. Many corporate websites are like boring brochures with tabs such as Home, Gallery, News, In the Media, Contact Us and so on.You need to have such a website to communicate trustworthiness of your brand but you need to have separate landing pages that generate leads.You can have your landing pages on a sub-domain on your website.You can build your own HTML landing page with a form if that is what you prefer, or you can use alternative tools such as Instapage - The Most Powerful Landing Page Software for Teams, Thrive Content Builder, Kick Off Labs and so on.All your traffic from different sources should be directed towards your landing page. You can target a conversion ratio of 5-10% on your landing pages.Once exception here is that if you are running lead ads on Facebook or Twitter, you will get the lead information directly from the without having to get people to a landing page.Lead ads on Facebook works extremely well on mobile because when people use their mobile phone, they do not fill out lead forms on the landing pages easily.Obviously it is difficult to type on a mobile screen with a small keyboard.What​ ​information​ ​to​ ​collect?For real estate leads, I recommend collecting 3 basic information like Name, Email and Phone number. Following up with the leads on phone is very important if you want them to visit the property site.3. Tools​ ​to​ ​Follow​ ​Up​ ​With​ ​ProspectsAfter you generate leads on your website, you have to follow-up with the leads and nurture them with more information they need.You need to convert cold leads into hot leads. If you are generating only a few leads, then there is no problem in following up with them manually. Many people just use Google sheets and keep track of follow-up calls.But if you are generating anything more than 10 leads a day, then you need tools.So far we have reviewed the tools for generating interest and getting people’s attention. Here’s where your major cost lies. You are paying advertising cost to other companies who have access to the audience that you want.Your landing page tools will cost a bit lower, but that will be the 2nd major cost that you are spending for your campaign.Once you generate the leads, you can use the following tools in combination to follow-up with the leads manually and semi-automatically.Follow​ ​Up​ ​ToolsHere are the tools you can use to manage your leads and follow-up with your prospects.1.​ ​Spreadsheets:A place to capture all the leads and have a backup of it. The leads from your Landing Page, Leads Ads, Direct enquiries from Real estate portals – all will be captured in Google Sheets.2.​ ​Email​ ​Marketing​ ​Tools:You need an email marketing tool to follow-up with the leads and send them emails once in a while. You can use Aweber, MadMimi, MailChimp, Yesware | Email for Salespeople or just Gmail to send emails.3.​ ​Integrations:Landing page tools like Landing Page Builder & Conversion Platform for Marketers | Landing Page Software have direct integrations with tools like Aweber. When an integration is not available, you can use an automation tool like Zapier. You can add leads from Landing pages to sheets and from sheets to Email marketing tools of your choice.4.​ ​SMS​ ​Communication:There are plenty of SMS providers in India. You can integrate SMS to your marketing funnel using Zapier and make sure that you follow-up with your leads via SMS also.5.​ ​Phone​ ​Calls:If the lead volumes are low, you just need to have one phone number to make and receive calls.If you have 2 or more sales people, then you can make use of a cloud telephony tool like Exotel to make and receive calls. You can setup IVR, call recording, integrations and more.6.​ ​CRM:With a lot of leads, it can get pretty mad using Google sheets. You need a CRM to manage all the leads.Pipedrive is a great CRM and you can use Pipedrive along with Zapier to add the deals.Check this blogs for more detailed information:5 Ways to Close the Real Estate Sale – How to stand out in a Competitive MarketHow to get your Real Estate Leads to Convert Quickly7 Simple Steps to Convert Real Estate Leads and make High ProfitsDifference between Successful and Unsuccessful Real Estate Agents