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Nukkad show has been proven traditional art form for dramatic and effective communication in rural marketsWhy do we indulge in marketing?The primary purpose of marketing and advertising, doesn’t matter through what medium executed is promotion of the product and improving awareness of the brand. This depends largely on communication of the information pertaining to the respective product or brand.In case of rural marketing, this is where the hurdle appears, the transportation of this message is not as smooth as in urban areas. The fact that the target audience is so varied and so are their needs and preferences, has a substantial impact on the effectiveness of the rural marketing campaign.The problem and the solutionUsually, the approach taken in urban areas prove to be ineffective in rural areas. As a result, the information is not successfully distributed among the target audience, rendering the branding activities futile.The best way to remedy such situation is to bring in creative alternatives to the conventional mediums of rural marketing.The birth of the art“One fine day, a rural marketer left his office- tired and restless, when asked the reason; he shrugged and sank into thought. At this point, he decided to take a walk home. Suddenly, he found refuge in the serenity of age-old entertainment of a street drama aka Nukkad Natak. While the actors fiercely talking about issues such as domestic violence, environment etc and the audience sprang into applaud. It occurred to him, could this be a feasible way to get the attention of his rural audience? Could this work where other ways were failing?”And we saw the edutainment change from there…Use of Nukkad Natak for communication for rural marketing campaignsNukkad Natak is a form of art play whereas the actors perform on a street with the live audience. Even though street plays have been around for centuries, their use in marketing has been established fairly recently.The concept is rather simple and entails the use of a street play/ Nukkad Natak where the actors convey the information about the product or brand for the purposes of promotion. The same can be used as a prelude to other activities or individually with print support.Advantages of using Nukkad Natak for communication in rural areasEntertainment sellsConvincing a potential customer to attend an evening of dance and music is always easier than to convince them to attend a sit-down information exchange.Why?because leisure is more attractive than work.Therefore, it is easier to attract the audience and ensure attendance through Nukkad Natak.Effective communicationRetaining the initial interest of audience is a significant factor to the success of a rural marketing campaign and the refreshing pattern of giving necessary information assists in doing just that.Higher brand recallAnswer a simple question, would you remember a brand that whose pamphlet you saw or the one who explained you their product or service through a performance of street plays?The answer is enough to comprehend the relationship between use of Nukkad Natak and higher brand recall.Support through word of mouthIt is human nature to appreciate something different than ordinary and it is only natural that such efforts are shared among groups. Nukkad Natak can make your brand topic of discussion for the evening in many different groups and increase reach as well as awareness.Assists in social media marketingIf you believe in social media marketing or video marketing, think how much it would help associating Nukkad Natak to them?A video made with the objective of selling might be ignored by many customers but simultaneously the one whose content is an entertaining street play may get their attention.PlantixGmbh Case Study:PeathGmbha german based company having a mobile application which is the world’s most downloaded app for farmers. Millions of customers use Plantix in order to identify diseases and nutrient deficiencies affecting their crops. For the first time in their farming life, our customers are able to obtain an accurate diagnosis. On top of this, we provide detailed advice on how to avoid crop loss and to minimise pesticide and fertiliser use. With Plantix, we are able to make a meaningful impact in farmers’ lives.They were looking for an agency specialising in Rural Marketing for India and shared brief with us in which we have to formulate a strategy to increase the number of application downloads with the help of onground execution with certain objectives.Client: PlantixGmbhProduct Category: Mobile ApplicationTarget Markets:TN and PBCoverage: Bhantinda, Mphali in PB and Rangareddy, Warangal and Karimnagar in TelanganaActivity Days: 30 daysMedia Deployment: Van with branding, Engagement Game, Leaflets, Posters, Bioscope, video, Jingle and Mobile marketing.Objectives:Campaigns are supposed to target Indian smallholder farmers owning a smartphone. We intend to win new farmers for using the Plantix app in a number of selected regions. A farmer is considered an active user, if they have (a) downloaded the app and (b) used our core feature “health check” in order to identify a real issue they have with their crop.Campaign Objective:To educate farmers about advantages and utilities of Plantix app services.To get them registered on platform.To make them regular user of the service.To generate enough WOM among farming community.The Rational for the Campaign:With the benefits of Plantix App services, farmers are going to get the advantage of technology and they can transform from traditional approach of farming to the modern way.All this is going to happen with the help of his own mobile in this mobile age.So mobile is going to change his fortunes forever and he can enhance his profits by appx 30-40%.The Big Idea:Plantix Mobile kheti is coined as communication drive to educate farmers about this revolutionary platform and make them the beneficiary of its outcomes.Here mobile kheti could draw attention of farmers which is unheard term and can add curiosity.Engagement Game:Match the right columns and bulb will flash with every right answer.Winner farmers will be given away freebies.Bioscope- audio-visual experience:Mela Engagement toolHighly engaging tool where people curiously watch video story.Rural people have used this in their childhood which they connect very easily with.Activity Setup:One to One on Field Connect:In activity one to one connect:Application download:Postering:Video Link to added for Biscope videoActivity Facts and Figure:Covered 550+ villages covered.Did 550+ activation among farmers.12500+ app downloaded.Covered 5 district for 1 month.5 vans running for 1 month.2. TATA Motors Case StudyThis BTL campaign was designed for TATA Motors for their SFC 407 Pick Up & LPT407 FE. The Nashik market was not very good market for them as the market was captured by Mahindra Bolero and this campaign was a head-on campaign with Bolero Pickup.We have planned the strategy in which we have show the merits of using a bigger vehicle which in terms gives you better benefit than using a smaller one with investing a little more.Client:TATA MotorsProduct Category:Light Commercial VehicleTarget Markets:MHCoverage: NashikActivity Days: 30 daysMedia Deployment:Van with branding, Engagement Game, Leaflets, Posters, Mobile Marketing, Branded Auto, Missed call Number, Vehicle checkup etc.Target Group:Underemployed and unemployed youth aged between age group 21 and 35 see running a SCV/LCV as a viable means of self-employment.Large agricultural families, who could invest in a SCV/ LCV, as a second source of income for the family.Shopkeepers, small businesses that could use these vehicles for captive and third-party transport of goods and people within a 10–50-kilometer radius.Influencers Targeted for Campaign:MechanicDriversBrokersPanchayatCommercial unionSCV/LCV Garage ownersObjectives of the campaign:A solid operating team for a continuous operation.Enquiries and conversionSolid quality databaseRelationship buildingBrand buildingUSPs DemonstratedBetter payload as per govt. regulationBetter TCO as maintenance is lesser, Tyre life is higher, more load carrying capacity, equal mileageSmaller footprint i.e. overall length is small, but load body area is bigger. Can go to any corner in narrow lanesTouchpoints:In the above campaign we have considered prominent locations as touchpoint where we did the activity:Panchayat bhawan,Chaupal,Bus stands,Grain MandiGaragesMechanic pointsThe rationale of campaign:This campaign is planned to attack the segment of SCV Mahindra pick up on the ground of loaded features and value at approximately the same price.Tata 407 pick-up is having a lead on many attributes considered by buyer.Tata 407 pick-up seems to be the best proposition as compared to its rival.Activity Facts and Figures:1 Van running for 30 days17+ Mandies covered2500+ Farmer TouchedInterest Generation from Mobile:550+ Hot and Mild leads Generated300+ missed call receivedWOM generated:Entire set up of the van and one to one connect generated lot of word of mouth in the mandi which attracted many more farmers to attend the show. Invites also used to be distributed to increase the footfalls at the show.3. TVS Credit Samradhi ka Shubhaarambh Case StudyBrief: Generally people seek loan from near and dear ones and after repeated borrowings, people become hesitant while asking for money. Most of the people are not aware of availing loan from sources other than near and dear ones.TVS Credit is committed to support the socio-economic development of a larger section of the society and empower customers in rural locations to realize their dreams. The customers can avail the loan for agriculture, business, education, and other personal purposes.It was imperative to disseminate knowledge for product of TVS Credit, elaborate their marketing efforts. It allows rural people to experience the convenience of taking loan at affordable interest rates and make TVS Credit as their judicious choice.Farmers always plan to have sufficient liquidity according to sowing and harvesting seasons of Indian agricultural commodities. Tractor being basic necessity of farmers, TVS credit initiated to provide loan on tractor to farmers. In addition, agency business also needs to be boosted for better filtration and conversion of farmers in rural areas.The brief have placed utmost importance to farmers who have tractor and suitable candidates for agency business. The brief sought ways to ensure full conversion of the same.In totality, the brief mandated to surround farmers with relevant outreach strategies to elicit a favorable behavior.Concept: After deliberating the brief with client, Ascent has come up with the idea of “Samradhi ka Shubharambh” for loan product and “Mera Vyavsai Meri Pehchan” for agency business. The campaign has been conceptualized to cater farmers for loan and at the same time, identifies agents for business. The integrated campaign have started across MP, UP and Rajasthan from 17th May 2016.“Samradhi ka Shubharambh”“Samradhi ka Shubharambh” aimed at providing one stop solution to farmers for deriving money through tractor and gain high levels of prosperity.The solution offered to have loan for farmers that can be availed on their Tractors, hence there is no need to see their near and dear ones. Moreover, the loan amount availed from TVS Credit could be invested by farmers for multiple reasons or occasions that will fetch them prosperity.An integrated activation approach have been conceptualized to reach target group i.e. farmers and it have been linked with Tele-calling (inbound & outbound), Brand activation, Posters & Print advertisements, Direct interaction for better results. The utilization of different communication mediums has ensured maximum reach to target group.The story telling and hammer engagement game has been initiated to communicate the ways of reaching prosperity, understand the wishes of farmers through TVS loan and fetch prosperity in their lives. The realistic story of farmer, ups and downs of their life, financial security, tractor as a source of loan have been communicated in creative and visual ways to engage the crowd.The activity has been carried out further under which people have to answer comic questions related to the story of farmer. The communication strategy “Samradhi ka Shubharambh” has been extremely successful because of its clear message and positive vibes in the target market.The giant replica of coconut has been represented in float to indicate initiation of prosperity in campaign and jingle with catchy phrases have also been played to create utmost awareness in target areas.“Mera Vyavsai Meri Pehchan”The dedicated team of promoters has communicated about Mera Vyayvsai, Meri Pehchaan and ways of reaching prosperity through TVS credit.The pre-campaign activity and direct contact program have been conducted to create strong base for the activity. The van activity have started and catered maximum number of farmers, interacted with them for agency business, explained agency benefits through this program.ActivityThe concept has been transformed into cohesive actions that deployed and synchronized different communication mediums to leverage the benefits up to maximum extent. The activity have been carrier forward extensively with segregation of geographical areas into high potential, average potential and low potential villages. The specialized phases i.e. Pre-campaign; Main engagement and Direct Contact program were selected to cater different needs of market.The extensive biker team in direct contact program have kick started the program with lot of buzz in target areas. The team has conducted research on specific areas, invited farmers on theme of “Amantran Smaradhi ki Shuruvat ka” by meeting them at their doorsteps and other popular places.The main purpose of this activity is to invite farmers, collect their contact numbers, putting stickers on tractors, distribution of leaflets, promotion of miss call number and ultimately target footfalls in the main activity. The bikers have covered specific target areas prior 2 days of main activity.In line with the pre-campaign activity, the main engagement round have been conducted with high excitement level. The focus of main activity is to engage maximum number of farmers, entertain them, and educate them about adoption of new ways to resolve their financial problems rather than asking from near and dear ones. The specific areas were covered with the selected theme of “Samradhi ka Shubhaarambh”& “Swa Rojgar Yojana”The main activity started with customized branding and jingle to catch maximum number of eyeballs and after greeting the audience, team members explains the activity and initiate the same.The qualifier round was first engagement round under which an entertaining story of a farmer imbibing product features and usage has been conveyed to audience. The idea of storytelling was to make audience realize the problem solving mechanism of TVS Credit.Along with the main engagement activity, another outlet was placed under the banner “Swa Rojgar” and self-employment program were explained to audience.Once the story is finished, anchor asked few interesting and comic questions about the story, and people who answer these questions correctly will be qualified for next main engagement round. The selected people were bifurcated according to their problem statements and offered solutions with the theme “Naariyal phod kar samasya ka samadhaan”.The anchor asks financial problem of selected candidates and the participants will be invited for engagement game. The anchor asked about the major financial problem of contestant and asked them to hit that problem with hammer. Once the button is hit with hammer, giant coconut will break and a water fountain inside the coconut will start in same way as happens while breaking a real coconut. The coconut will be broken only once within the engagement round.After completion of main engagement round, gratification has been conducted by distribution of key chains and vests to winners of game.The direct contact program was conducted to meet the target audience at their doorsteps, dissipate the desired information and encourage people for Samradhi ka Shubhaarambh with TVS credit. The direct contact strategy was conducted at those locations which are not covered in the main engagement activity.4. Malav Seeds Case StudyClient: Malav Seeds Pvt LtdProduct Category: Vegetable SeedsTarget Markets: MP and RJCoverage: Ratlam, Neemuch, Mandsaur, Jhalavar, Chittorgarh, Udaipur, Bhilwara and KotaActivity Days: 30 daysMedia Deployment: Van with branding, Engagement Game, Leaflets, Posters etc.Introduction:This BTL campaign is an attempt to reach out to the Farmers in markets of Madhya Pradesh and Rajastan, covering Ratlam, Neemuch and Mandsore in MP and Jhalavar, Chittorgarh, Udaipur, Bhilwara and Kota districts in RajasthanIt is an Promotional Campaign of 25 Days Focuses on villages which have good potential and numbers of farmer growing Onions. With the purpose to educate, the farmers about the range of seeds which Malav have and their features.Objective:The objectives of the communication strategy “Khiladiyokekhiladi”Building awareness about the range of Malav in onion seeds.Explaining them the benefits and features of the seeds range available.To acquaint the farmers with the help of engagement.Activity Facts:Worked 25 days in MP & RJTotal 3 vans workingCovered 480+ VillagesFarmer Touched: 9000+Travelled: 12000 KMMissed Call received: 770Field report- Analysis, suggestions and recommendations:Teams have worked 8 villages per day in contrast of 6 villages and 8 hrs. working a day. Working more than that in this kind of summer is tough and exhaustive.TheGame engagement played an important role as in the hot summers also people come forward to play and enjoy the game and received the information about the product.Game comes out as winning proposition which excited people enough to play leaving behind the age constraint. It made people to get the idea of wide range to product from Malav for the first time.Role of anchor: As suggested in our main plan the role of anchor which was felt missing as this role was played by promoter and some where our company’s field in charge as an extended role.Suggestion: Its suggested to keep role of anchor where immersive engagement or communication is required to be targeted for justification of campaign.Farmers are concerned about the price as it is on a higher side as compared to other brand like Prachi, bejusheetal, Prashant etc.Its good sign for the brand as it gives premium edge over local brandsIn MP maximum farmers are using Desi onion seeds which they are developing on their own and not keen in hybrid seedsConstant connect with them by brand will influence them to switch looking at the consequences of desi seeds.Missed Call Number:It was good to rope in missed call as an added medium which was utilized by farmer whether participating in engagement or not. Had there been no provision of missed call no. we would not have been able to get additional nos and the facility of getting this on continued basis if its extended to help farmers and maintain the communication level and relationship for long term basis.Outcome:Touched 9000+ farmers with the help of campaignCovered almost 480+ villages in 25 days’ timeTravelled 12000 KM instead of 6000 KMWhich is a 200% return for the client.5. Aavas Financers Case StudyClient: Aavas FinancersProduct Category: Mobile ApplicationTarget Markets: RJCoverage: Jaipur areaActivity Days: 30 daysMedia Deployment: Van with branding, Engagement Game, Leaflets, Posters etc.Introduction:This BTL campaign is an attempt to reach out to the TG in markets of Rajasthan.It is a Promotional Campaign of 30Days focuses on the Branch location and nearby villages where the branches are serving.Objective:The objectives of the communication strategy “Home Loan He AasanandSabkeLiye”•To target TG with hard hitting communication campaign resulting in qualitative leads and future pipeline•To create high buzz and visibility of brand•To educate them about hassle free documentationAbout AavasFinenciers:AVAS FINANCIERS LIMITED (Formerly known as “Au HOUSING FINANCE LIMITED”) was originally incorporated as a private limited company at Jaipur, Rajasthan, under the name of “Au Housing Finance Private Limited” on February 23,2011.Company got registered with National Housing Bank (subsidiary of Reserve Bank of India) as a Housing Finance Company (HFC) and awarded the license from National Housing Bank (NHB) in August 2011.It formally started its operations in March, 2012.Subsequently, the name of the Company was changed to “Au Housing Finance Limited” due to conversion from a private company to a public company on January 10, 2013.In March, 2017, the name of the company was changed from “Au HOUSING FINANCE LIMITED” to “AAVAS FINANCIERS LIMITED” (AAVAS) vide fresh Certificate of Incorporation (COI) dated 29th March, 2017.AAVAS is engaged in the business of providing housing loans, primarily in the un-served, unreached and under-served market which include the States of Rajasthan, Maharashtra, Gujarat, Madhya Pradesh, Haryana, Uttar Pradesh, Chattisgarh, and Delhi.The Campaign:Aavas Financier engaged us by giving a brief to target Salaried, Self-employed people like auto drivers etc. for the Home Loan product. The USPs to be shared with TG about the products are:Easy processLess paperworkTransparencyLow interest ratesFast process for loan approval.Content Used:Invitation distributed among the TG before the activity start.Poster applied in the area after the activationLeaflets distributed for more information about the services to the TG while doing the activityActivity FactsWorked 30 days in RJTotal 1 vans workingCovered 100 VillagesShared 3000+ leads6. GMC Swachhata Campaign Case StudyClient: Gwalior Municipal CorporationProduct Category: Swachh Bharat MissionTarget Markets: GwaliorCoverage : All 66 wards of GwaliorActivity Days: 20 daysMedia Deployment: Nukkad Natak, Puppet Shows, Swachhta rath, Leaflets Inserts, Hoardings, Live size cutout, Badges, caps, keychian, Digital Integration.Brief:Gwalior Municipal corporation with an aim to be the cleanest city among the 500 cities in the Swachhta Sarvakshan 2017 proposed a tender for the agencies who can promote it in Gwalior. GMC and we joined hands to work together for this cause. They wanted to cover all the 66 wards which comes under GMC and in the limited time frame of 20 days. The main aim was to make the city cleaner and make people understand the importance of cleanliness and use of toilets. They wanted to promote no open defecation as it is home for many disease.They also aimed at involving public to be a part of this movement as Swachhta Caption who will take the responsibility of keeping their surrounding clean and healthy and also wanted to increase the number of likes on the facebook page they have.Concept:After deliberating the brief with client. Ascent has come up and idea of Offline led online campaign as the time was less and the target was big. We decided to first touch the rural area of GMC with the help of Nukkad Natak and puppet show. Along with that the online will start which will let the public of Gwalior knows about the things which is happing in there surrounding.There were certain criteria in which the city will get the points in the Swachhta Survey which needs to be promoted and needs to engage the people with engaging content so that they come forward for the cause of cleanness and make the city number one.Activity:There were two teams of Nukkad Natak and they used to do 10 shows per day in the pre defined territory, the script of the show is based on the cleanness and problems which people faces due to open defecation. It was an entertaining show with 5 member in a team and did 200+ shows in 20 days.The Puppet show team had musical jingle for there performance which again is based on the Swachhta platform, the jingle was created to attract more and more people to come and join us for the mission of cleanness. We tried to convey the message in an engaging way so that we reach to maximum people with the WOM which this activities create in the market.On the puppet show vehicle we place an big bell and once the show was over we use to urge people to take the pledge for swachhta captain and ring the bell to announce it to all that from today he will be taking care of his house and nearby surroundings.Digital Integration in the campaign:We created an content for Bioscope in video format which is played and different shows in the city. It was and innovative and engaging element which created WOM in the market about the activities going around in the city regarding cleanness drive of GMC.Along with this an engaging comic jingle was played for 20 days on radio to engage more TG and join hands to make the city number one. It was to encourage TG to keep the city clean and healthy and the message was delivered in an comic way.We also did a campaign in which we played audio file on caller tone of the TG the results which we got are here1: Campaign has delivered 94% of planned budget, with a success rate of 96%.2: Total ad plays numbered 188,389 with 179,949 impressions lasting longer than 1seconds.3: 100% of successful ad plays were served to 96% unique MSISDNs4: Average engagement time with the ad was 13.90 secs which is 96% of Audio file length. It is also important to note that this is higher than the industry average for video (75%)Integrate your offline efforts with online campaign for better results:It will always be fruitful to align your offline efforts with online channels in order to multipy outcomes. Recently we have executed ‘Swachhata Campaign for Gwalior municipal corporation where we had to create Swachhata Ambassadors from city who would work as ambassador to facilitate administration for further making people aware about cleanliness and contribute in this major joint initiative for making it successful. We drove a campaign on facebook and created many engaging posts for making people to come forward for city’ initiative. Out of one month long online efforts people participate and supported the campaign and shared many posts and interested articles. More than 1200 people showed their interest for becoming Swachhata Captain. They were finally invited by the commissioner and felicitated for their efforts.The major task was to engage more and more people online so that maximum TG can be touched and the message reach to the maximum desired TG. Hence, we started our online campaign to target the TG.We started to post the activities images online to let the people know about the activities which are going in the city for swachhta, on which we got good response.Then we started to post the question based content to engage the TG and know there opinion about swachhta, which made an impact on the TG and the response was good people started to comment their views and the way in which it can be taken forward. To engage the TG further we started to ask the question based on gwalior.Further to increase the engagement we started to post the content based on making Gwalior clean and healthy, The content reached to thousands of individuals who liked and shared it.The need of the hour was to develop Swachhta Captains who can take the responsibility of keeping their surrounding clean and can join hands with GMC to work together and make Gwalior clean, healthy and open defecation free city.With the help of post we got 1200 people enrolled with GMC for Swachhta Caption.We also integrated a miss call number on which any once give miscall and register their problems which will be further taken care by the GMC which results in better image and confidence in TG.We also posted some content on tips to promote the does and don’ts to keep the city clean and healthy. To touch the emotions of TG towards their city and make the city number one.As to reach more TG video marketing is done in which we took the video of those who are involved in the work to make the city clean and of those who are influential people in the city whom everybody knows and would like to listen to them like Mayor, Municipal commissioner, SP etc.Mayors Video post:SP Gwalior Post:Municipal Commissioners Post:CEO Smart City Gwalior’s Post:The Video post results in more engagement from the whose results are showcased when we did the post for filling the survey from which is one parameter for any city to be number one among all other city.The Campaign was over now it’s time to see the results as the team from Delhi had come to do the survey in Gwalior city about cleanness and what people know about swachhta Survey and what all things needs to be done to keep the city clean and the status of cleanness in the city.First team did the survey and Gwalior was awarded as Open Defecation free city for next 6 months, and Gwalior came number 1 among 500 cities in People engagement and Participation.Rest result is awaited.Branding Elements used in campaign:Gandhiji Live size cutout is placed at government office and other prime locations:300000 Paper inserts in 20 days in the city:50 Hoarding were placed at prime locations in the city:Bus stop branding was done:Caps, Keychain, Leaflets and Badges distributed among TGWooden Cutout and Pole Kiosk placed in the city

Here Knowledge of all scams of india with the source of WikipediaMust read It2020Goa Mining Scam Laxmikant Parsekar, a BJP politician issued 88 mining contracts illegally and caused a loss to the exchequers which is estimate to be USD 20 billion.Himachal PPE Scam Himachal Pradesh’s suspended director of health services, Dr AK Gupta, allegedly “demanded a bribe” following the delivery of six to seven consignments of personal protection equipment (PPE) kits worth over Rs 1 crore by a Derabassi-based manufacturer.2019PMC Bank scam[1]DHFL scam[2] and UPPCL employee provident fund (EPF) scandal[3]INX Media case against former Union Minister P. Chidambaram[4]IMA ponzi scheme[5]D. K. Shivakumar money-laundering case[6]2018Rotomac bank fraud: According to an 18 February 2010Central Bureau of Investigation first information report, Rotomac allegedly defaulted on loans worth ₹3,695 crore (₹36.95 billion). The FIR said that Rotomac diverted the loans to a fictitious company, which routed the money back to Rotomac.[7]Punjab National Bank Scam: A fraudulent letter of undertaking worth ₹11,600 crore (US$1.77 billion) was issued at the Punjab National Bank branch in Brady House, Mumbai, making the bank liable for the amount.[8] The fraudulent transactions, linked to Nirav Modi, were first noticed by a new employee of the bank.[9] Two branch employees were involved in the scam, in which the bank's core banking system was bypassed to raise payment notes to overseas branches of other Indian banks (including Allahabad Bank, Axis Bank and Union Bank of India) with the Society for Worldwide Interbank Financial Telecommunication. Three jewellers (Gitanjali Group and its subsidiaries, Gili and Nakshatra) are also under investigation.[10][11][12]2017Noida Ponzi scheme - A special investigation team (SIT) probing an alleged Ponzi scheme run by Anubhav Mittal, managing director of Ablaze Info Solution, concentrated their efforts on suspicious transactions by nearly 200 gold and diamond dealers.[13]Maharashtra scholarship scam - An investigation of alleged misappropriation of government scholarships intended for Other Backward Class students found that hundreds of institutes across the state had pocketed several thousand crore rupees since 2010.[14]On 5 April 2017, the CBI registered six cases against Winsome Diamonds and Jewellery and Forever Precious Jewellery and Diamonds and their chief promoter, Jatin Mehta, for allegedly cheating three government banks of ₹1,530 crore.[15]A public-interest litigation petition was filed against Adani Group, Reliance Group, Essar Group and other mining and energy companies for an investigation of alleged ₹290 billion overcharges for Indonesian coal and imported power equipment from 2011 to 2015.[16]2015The Supreme Court found that the Ministry of Housing and Urban Poverty Alleviation's National Urban Livelihood Mission had built only 208 houses for nine lakh (900,000) homeless people, although the central government had allocated ₹1,078 crore to the mission.[17]Delhi Jal Board tanker scam (₹400 crore)[18] – Former Delhi chief minister Sheila Dikshit was accused of floating costly tenders. The government of Delhi's Anti-Corruption Branch filed an FIR against Dikshit and Delhi CM Arvind Kejriwal.[19]Amethi Rajiv Gandhi Charitable Trust land-grab case - A revenue court ordered the return of land sold to the Rajiv Gandhi Charitable Trust by an industrial house to the Uttar Pradesh State Industrial Development Corporation.[20]Delhi CNG scam (₹100 crore) - Former Delhi Chief Minister Sheila Dikshit and Lieutenant Governor Najeeb Jung were accused in the scam.[21]Delhi power scam - The CAG reported that Reliance Anil Dhirubhai Ambani Group subsidiary BRPL is accused of inflating their rates by almost ₹8,000 crore, and rates in the city should be reduced.[22]Gujarat fisheries scam (₹400 crore) - Gujarat ministers Purshottam Solanki and Dileepbhai Sanghani were accused of illegally granting fishing contracts for 58 reservoirs.[23]GIDC plot-allotment bribery case - Goa chief minister Laxmikant Parsekar's brother-in-law Dilip Malvankar, a field manager attached to the Goa Industrial Development Corporation (GIDC), was arrested while allegedly accepting a ₹10,000 bribe to allot a plot in the Tuem Industrial Estate.[24]Mizoram office of profit scam - Health minister Lal Thanzara (brother of chief minister Lal Thanhawla) resigned from the cabinet for allegedly holding a 21.6 percent share in Sunshine Overseas, a road construction company which had received government contracts.[25]Maharashtra Annabhau Sathe Development Corporation scam (₹141 crore) – MLA Ramesh Kadam was arrested by the CID for siphoning funds from the state-run ASDC.[26]Uttarakhand liquor-license scandal - Uttarakhand chief minister Harish Rawat and his secretary, Mohammed Shahid, were seen negotiating with a liquor baron for a ₹100-crore bribe to change the state's policy on the sale of alcohol.[27][28]Nagpur land-grab case - The high court of Maharashtra fined Member of Parliament Vijay J. Darda and ex-chief minister of Maharashtra Ashok Chavan ₹25,000 each and ordered an enquiry into encroachment by Jawaharlal Darda Education Society, controlled by Vijay and Rajendra Darda[29]Integrated Child Development Services (ICDS) "Chikki" controversy (₹206 crore) - Maharashtra women and child welfare minister Pankaja Munde did not solicit mandatory e-tenders in awarding contracts to vendors.[30]Bangalore illegal land de-notification scam[31] B. S. Yeddyurappa, chief minister of Karnataka, was the prime suspect.Virbhadra Singh disproportionate-assets case (₹6 crore) - The CBI registered a preliminary enquiry of Himachal Pradesh chief minister Virbhadra Singh.[32]NTC land scam (₹709 crore) - The CBI booked former Gujarat CM Shankersinh Vaghela.[33]Lalit Modi corruption case - The former Indian Premier League (IPL) commissioner used eight credit cards, none of which were in his name.[34]2015 Cash for Vote Scam - MLA Revanth Reddy was jailed in Telangana.[35]Corporate espionage - Officials of Reliance Industries, Reliance Anil Dhirubhai Ambani Group, Essar Group, Cairn India and Jubilant Energy were accused of stealing documents from the Petroleum Ministry.[36][37]Uttarakhand flood-relief scam (₹100 crore) - When hundreds of thousands of people in Uttarakhand went hungry during the 2013 floods, state officials partied on flood-relief funds.[38][39]NSE co-location scam (about ₹50,000 crore) – Insider trading on the National Stock Exchange of India (NSE)[40] from 2010 to 2014[41] The case came to light in 2015.[42]Louis Berger Group bribery case - Former Goa public-works minister Churchill Alemao and former chief minister of Goa Digambar Kamat were the prime suspects. Alemao was arrested, and Kamat applied for anticipatory bail. Louis Berger Group officials were arrested after they admitted the bribe to the Goa minister.[43][44]2014Mumbai International Airport scam[45] - FIRs were registered against GVK and Airports Authority of India officials for cheating and forgery.[46] The project was deliberately delayed for three years to funnel ₹5,000 crore to GVK.Aavin scam - Ten-year adulteration of milk supplied from societies of the Tamil Nadu State Milk Union, estimated at ₹27 lakh per day.[47] The owner of the truck was arrested in Chennai.[48][49][49]SmartCity, Kochi scam - Joint venture of the government of Kerala and TECOM Investments, a subsidiary of Dubai Holding[50][51][52][53]Cash for MLC seat scam - H. D. Kumaraswamy[54][55]Pratapsingh Rane bribery case[56][57]Illegal mining in the Aravalli Range (Haryana and Rajasthan)[58][59]Siliguri Jalpaiguri Development Authority scam, West Bengal (₹200 crore)[60]Reliance Jio spectrum-auction-rigging scam-[61][62]Odisha industrial-land mortgage scam (₹52,000 crore)[63][64][65]National Herald land scam[66][67]Vyapam scamMadhya Pradesh farmer welfare and agriculture development minister Gauri Shankar Chaturbhuj Bisen disproportionate assets case (₹2,000 crore)[68][69]Hari Kumar Jha disproportionate assets case (₹15 crore)[70][71]Nationalist Congress Party (NCP) unaccounted-cash case (₹34 crore)[72][73]Haryana Urban Development Authority (HUDA) discretionary quota plot scam[74][75]Jyotiraditya Madhavrao Scindia land-grab case[76]R. C. Kuriel disproportionate assets case (Madhya Pradesh)[77][78]Mayank Jain disproportionate assets case[79][80][81]Rajasthan Housing Board (RHB) arbitrary lease allotment of property[82][83]HPCA illegal land-allotments scandal[84][85]- Prem Kumar Dhumal and Anurag Thakur have been charge sheeted in HPCA scam.Indian Railways-RailTel Corporation of India mobile scam[86]Hindustan Aeronautics Limited and Rolls-Royce defence scam (₹10,000 crore)[87]Air India Family Fare Scheme scam[88]Bokaro Steel Plant recruitment scam[89][90]Gujarat arbitrary land-allotments scandal[91]Kribhco and Yara International fertilizer fraud controversy[92][93]Delhi Jal Board scam (₹10,000 crore)[94][95]Indian Railways "emergency quota" ticket scam[96]Cremation shed scam- Rajya Sabha MP T. M. Selvaganapathy was sentenced to two years years and resigned for corruption.[97][98]Maharashtra money laundering - A special investigative team was formed to probe Chhagan Bhujbal and his family.[99]2013Virbhadra Singh bribery controversy (₹2.4 crore)[100][101][102][103]Madhya Pradesh pre-medical test scam[104][105][106]Madhya Pradesh wheat-procurement scam (₹4 crore)[107]Arvind and Tinoo Joshi disproportionate-assets case (Madhya Pradesh)[108]Delhi-Gurgaon Toll Plaza scam[109]Employees' Provident Fund Organisation scam[110]Haryana seed scam (₹5 crore)[111]Directorate General of Civil Aviation "free ticket" scam[112][113]Leave Travel Concession scam[114][115][116][117][Telangana rape victim names & Mother reaction 2019 ]][118]NSEL case (₹5,500 crore)[119]Railway iron ore freight scam (₹17,000 crore)[120][121][122]Uttar Pradesh illegal sand mining[123][124][125]Vodafone tax controversy[126] (₹11,000 crore)[127][128]Railway bribery scam[129] - The CBI arrested railway minister Pawan Kumar Bansal's nephew for allegedly accepting a ₹9 million bribe[130][131] for a Railway Board member.2013 Indian Premier League spot-fixing and betting case2013 Kerala solar panel scamOdisha land-allotment scam[132][133])2013 Indian helicopter bribery scandal[134][135]Madhya Pradesh Scholarship scamSaradha Group financial scandal: Collapse of a Ponzi scheme run by Saradha Group, a consortium of over 200 private companies believed to be running so-called chit funds[136][137][138][139][140][141][142][143][144]MBBS seats scam - Rasheed Masood was sentenced to four years imprisonment and expelled from the Rajya Sabha.[145]Thank you for Reading