Innovation Advertising & Showcase Contract - Industrial: Fill & Download for Free

The launch of Palessi, a new luxury shoe brand, seemed brimming with promise.Even the storefront was stunning, a former Giorgio Armani store located in an upscale Santa Monica mall.An interior designer had meticulously set out the room. Embellished with gold accents and a towering angel statue in the center, it seemed to ooze class, or at the very least, money.The launch party drew in influencers, all of whom raved about the shoes.“It’s just stunning. Elegant, sophisticated and versatile,” gushed one woman.“Palessi is just such high quality, high fashion, taking your shoe game up to the next level,” said one man wearing spiked necklaces, holding a high-heeled, knee-high boot. “It looks really well made.”The good reviews go on and on.Attendees splurged, many buying shoes costing upwards of $600.And then, as the night came to a close, they were let in on a secret.Palessi never existed.The entire event had been a campaign run by Payless, a budget shoe store.And all the shoes they had been raving about just minutes earlier were normally sold for less than $40.If you do the math, some of them had been marked up 1800%, a price which the fashion influencers were more than happy to pay.The elaborate advertising scheme did exactly what it set out to do: prove how little difference there is between brands.Those who purchased the shoes walked away with a refund and a blow to their egos.

Earlier I didn't used to think much about my name and was neutral towards it.However 2–3 years back wildstone released a series of innovative advertisements in which the lead role was named as KUNAL:)After that all my friends and some of my teachers started calling my name in the similar fashion as in the advertisements (Kunallllllllll) and after that I really started to like .XDHowever it also changed my image in the eyes of some teachers😅.Signing offKunal Kartik

Coca-Cola had once tried to kill off its own brand Thums Up in India. It still regrets the move.In 1977, Coca-Cola had exited India (apparently because it refused to share it's secret syrup recipe with the government) and a huge cola void was waiting to be filled. Thums Up was launched by the Chauhan brothers Ramesh and Prakash at this critical juncture. It introduced a bold new flavour that had a slightly orangy base and more fizz than the competitors. With the help of some innovative advertising, it easily staved off the local competition and had a humongous market share of 36% (of all colas) in 1993, the year Coca-Cola re-entered India (Pepsi at that time commanded 26%).Coca-Cola made a very attractive bid for Thums Up (Rs. 186 crore or $62 million back then) and bought the brand from the Chauhans. Here's where the twist comes. Instead of treating it's number one brand like a prized stallion, Coca-Cola desperately tried a variety of tactics to kill Thums Up to pave its own way back into the Indian market. However, the brand had made such a place for itself among the minds of Indians that it simply refused to die. In fact, it still has a healthy share of 15% in the crowded aerated drinks market (42% in colas) and outsells both multinational giants. Coca cola discovered that stifling Thums Up was only giving a boost to Pepsi's sales. Better sense prevailed later and Thums Up was revived again.Had Coca-Cola done the right thing at the time by nurturing the Thums Up brand, it could well have driven out Pepsi from the Indian soft-drinks market. As of today, Pepsi has launched 'Pepsi Atom'; with a spoof advertising strategy to piggyback on Thums Up. The packaging looks suspiciously similar to the homegrown brand.Here are another couple of very amazing facts:India is the only country where Coca-Cola sells a cola brand that is not a variant of its own umbrella brand Coke.Nowhere in the world is brand Coke the No. 3 cola except in India.For more answers from the author that mix a helping of fact with a dollop of sarcasm, rounded off with a tinge of irreverence; take the pains to click on this link: http://www.quora.com/Kunal-Salvi/answers . You can also follow him if you are so inclined but be warned beforehand that he does not always make sense.