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My #1 marketing focus….[From Manly Headland, Sydney, NSW, Australia]VIDEO – Marketing’s #1 focus should be to build the relationship with your audienceTRANSCRIPT: Your biggest business asset is the relationship with your audienceThe question I want to answer today is, what should I be focusing on most with my online marketing?And the answer to that is the relationship you have with your audience. You always want to be increasing your audience, but more importantly, strengthening the relationship you’ve got with them. So, there’s a few different ways to do this.Step 1: Build the relationship with your audience, 1-on-1The first is literally just introducing yourself to people through LinkedIn. Reaching out to them, adding them to your network, and having conversations with them. It’s powerful. It’s easy to do. But of course, it’s manual and it does take a little bit of time. But it’s the best starting place.Step 2: Develop and email marketing relationship with your audienceFrom there, what you really want to do is have a system whereby you invite them to join your email list. So, you can do this through things like, hosting a webinar or having a piece of flagship content that you offer, where they register with their name and email, and in doing so, they join your mailing list. You want to, because once they’re on the mailing list, well then you can actually communicate with people at scale. It’s a lot easier to send an email that goes out to a hundred people, than it is to do a hundred individual messages to people on LinkedIn.Step 3: Build a marketing system with a clear client journeyIt’s building a system and it’s putting the building blocks in place, so that you have an audience, and you increase the level of trust, and amplify the relationship with those people. So, that’s what we should always be doing.Always be taking people one step closer, taking them on a journey so that they get to know, like and trust you and you’re building an asset, which is your audience and the relationship you have with that audience.My name is Adam Franklin. I hope that helps.MY MARKETING METHODOLOGYPS. When you're ready, here are 5 ways we can help you grow:1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.2. Read a free chapter from our book: Web Marketing That Works --- an Amazon #1 best seller.3. Join my private invitation-only group on Facebook. It's a great place to get to know us better and hang out with peers.4. Watch my pitch-free ‘LinkedIn Masterclass’ on optimising your profile, building your network and growing your B2B pipeline on LinkedIn.5. Work directly with me. Book a LinkedIn Growth Session and we can explore how you can use LinkedIn to grow a pipeline of high-value B2B clients.

[Anzac Square, Brisbane City, Queensland]Today’s Question via Quora: How do consultants scale themselves?VIDEO – How do consultants scale themselves?TRANSCRIPT: How do consultants scale?The question I want to answer the day is how do consultants scale themselves? A typical challenge with being a consultant is that there’s only one of you, and often you’re trading time for money. Now, the way to overcome this is … Well, there’s many different steps.#1: Create a digital version of yourself (via online courses, videos and resources)The first is whilst there is only one year for sure and you’re the subject matter expert and the consultant, what you can do is record videos and write articles and share your IP through a number of different digital channels so that the digital version of you can be doing a lot of the heavy lifting. So that’s one. Create videos or articles where you’re sharing your IP rather than saying the same thing over and over to different people.#2: Create leverage with workshops or group callsThe second way that you can actually scale yourself is rather than exclusively working one-on-one with someone, is that you can have workshops or group calls where you teach information, but instead of teaching it one to one, you teach your group and the … I know the typical resistance to that, from a consultant’s point of view and also the client’s point of view is, but I want one-on-one attention and it’s going to be better if I’m working directly with the consultant.NB. Counter intuitively, this is more valuable for clients too!Well, for starters, you are working directly with the consultant. It’s just that there’s other people in the room who are learning as well and it’s actually more powerful. The reason it’s more powerful is because you’ve got the other people in the room or on the group call, you’ve got all of their expertise and experiences to draw from.They might share a win or a challenge, and you can relate to that and you can pick the bits out of that that apply to your business. You’re not just getting the benefit of the consultant, but you’re getting the benefit of the entire group. It takes a little bit to internalise that as actually being genuinely more valuable, but it is. And I’ve found that as a consultant and coach myself, but also as being a part of a group.Wrap up – how do consultants scale?So, how do consultants scale themselves. One, unpack the IP and publish it as videos or articles or online courses so that many people can access the digital version of you. And secondly, look to work with clients, but have a group component to it, whether it’s a workshop or group calls so that you can leverage your time better, but also deliver a more impactful experience for your clients.My name’s Adam Franklin. I hope that helps.MY MARKETING METHODOLOGYPS. When you're ready, here are 5 ways we can help you grow:1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.2. Read a free chapter from our book: Web Marketing That Works --- an Amazon #1 best seller.3. Join my private invitation-only group on Facebook. It's a great place to get to know us better and hang out with peers.4. Watch my pitch-free ‘LinkedIn Masterclass’ on optimising your profile, building your network and growing your B2B pipeline on LinkedIn.5. Work directly with me. Book a LinkedIn Growth Session and we can explore how you can use LinkedIn to grow a pipeline of high-value B2B clients.

Do you want to become (a highly paid) digital marketing consultant or social media adviser…?Here’s 6 simple steps…As marketing consultants ourselves, we really focus on helping other social media advisers and digital marketing consultants, so I wanted to share this advice that I recently shared with a student who’s graduated from our online program.Here’s what he asked;Knowing what you know now, what would be the most effective first step you would take to start building your business and generating revenue in the SME web marketing and social media space?Here’s what the advice I gave for how to become a digital marketing consultant;1. Ensure you charge for your digital marketing strategy & consultingWhen you submit tenders or proposals, make sure the client pays at least a nominal fee for your smarts. This is so important because that puts money in your pocket from Day 1 and it means you only work with clients who value you highly which makes for an enjoyable long term relationship.2. Build an attraction (inbound) business by publishing good contentStart publishing and sharing useful stuff so clients come to you. It’s much easier to sell to people who are knocking on your door. Eventually price becomes a mere triviality because the client wants you and not some other company.To give you an idea, here is our Social Media Planning Template that we offer as flagship content. (Also commonly know as a lead magnet.) You can download it and use it with your own clients. It’s free and released under Creative Commons which means you can edit and use it commercially!Side 1: Social Media Strategic PlanningSide 2: Social Media TacticsHere’s the guide on how to use the template too:How to Create a Social Media Plan [Step-by-Step]Bonus: Download the 33 free marketing templates from our #1 bestseller Web Marketing That Works.3. Make sure everyone knows that you’re a digital marketing consultant!Tell friends on Facebook and LinkedIn. Email all of your contacts and ideally start an email newsletter that delivers value each week.For maximum results, be sure to explain to people exactly who you get the best results for.For example, I make it very clear on my lead nurturing email sequence who my ideal clients are and what I can help them achieve.Are you my next coaching client?If want to use LinkedIn to grow a lucrative pipeline of high-value B2B clients, I’m looking for my next intake of 5 consultants or advisors who:Are already working with high-value clients ($10k annual spend), and getting them results.Are making at least $15k a month.Have capacity to work with 2-3 new clients, starting next month.Have at least 500 connections on LinkedIn.Are friendly and coachable.And can find 30 minutes a day to allocate to the work…Either email “LinkedIn Program” to me at [email protected] or book a LinkedIn Growth Session with me via: www.bluewiremedia.com.au/growth4. Always be building relationships online via social media and in person.I keep a spreadsheet of 100s of ‘influencers’ that I would like to get to know and systematically chip away at adding value where I can (the easiest way to start is by thanking them for something and leave them a review on Amazon or iTunes).In fact here is my entire process of how I reach to aspirational contacts and build relationships with them.Download my free Influencer Outreach Email Template (PDF)5. Don’t reinvent the wheel as a social media consultant.Marketing is simple, but it’s not easy. At a high level, marketing is just helping people solve their problems. However the tactical implementation is difficult because it requires some skill, persistence and consistency over time. Just like getting fit and losing weight is simple — exercise and eat well — doing it consistently week after week can be hard for most people.When it comes to marketing, pick a methodology that resonates with you and use it. Certainly tweak it, put your flavour on it and make it your own, but you don’t need to reinvent the wheel.Here’s the digital marketing methodology we use with clients:Feel free to download our Digital Marketing Methodology Template and make it your own. (It’s available as .JPG .PDF .AI .EPS, so you can customise it to suit you)6. Write a Book and become a Social Media Speaker to raise your profile (and fees).One of the best ways to win more high quality clients, raise your fees and attract many more leads, is to write a book and become a social media speaker. When you can educate people via your book and be seen on stage, more people will have an opportunity to learn from you and they’ll consider you more of an authority too.Over to youAs a marketing consultant, what else would you like to know? We’re happy to share everything warts’n’all from our 10+ years in the marketing trenches.This article originally appeared:On Bluewire Media: How to become a (highly paid) digital marketing consultant.PS. When you're ready, here are 5 ways we can help you grow:1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over 1 million times and featured on Forbes.2. Read a free chapter from our book: Web Marketing That Works --- an Amazon #1 best seller.3. Join my private invitation-only group on Facebook. It's a great place to get to know us better and hang out with peers.4. Watch my pitch-free ‘LinkedIn Masterclass’ on optimising your profile, building your network and growing your B2B pipeline on LinkedIn.5. Work directly with me. Book a LinkedIn Growth Session and we can explore how you can use LinkedIn to grow a pipeline of high-value B2B clients.