Effective SaaS Email marketing ideas to try in 2022

Email marketing is probably one of the most powerful methods that will help you advertise and promote your business. This form of digital and direct marketing appears in many different shapes, but it usually represents emails that you send to your subscribers for various reasons. By doing it properly, you can target different audiences and try out different layouts.

When it comes to SaaS email marketing, the rules apply almost the same. You’re able to use it for different purposes, take different approaches, and set your marketing campaign the way you intend to. Keep reading to find out how to deliver your message and increase your marketing reach!

Copywriting

Email marketing requires a lot of verbal communication and text writing. The message itself is not as effective as the way you deliver it. You need to follow a few important rules to enhance your copywriting and enrich your final message and value.

First, you need an attractive subject line. Of course, the body plays an important role too, but the subject line is what people will usually see first. It will leave an impression on your audience, and will therefore determine whether a user is going to engage with it or not. In other words, it doesn’t matter how good is your body, if your subject line is bad, people will never see it. Also, implementing a free email verifier, is essential for making your email list stronger, and ensuring your audience interacts with your content.

Then, you need to play with the small preview text since it is often overlooked and many don’t even know why is it important. You can see it as a trailer for the content of your email. Still, it is true that it can be quite hard to come up with an intriguing trailer. From there, you need to focus on the body and what message you want to communicate to users.

Automation

At first, it may seem daunting to connect with your subscribers at a personal level, especially if your email list consists of thousands of customers' verified email addresses. This is where automation is going to be very helpful and completely change the course of your company. In fact, there are plenty of free marketing automation tools you can use to your advantage to profit.

These automation tools for email marketing allow you to trigger emails completely based on the behavior of a user on your website. Additionally, it allows you to track performance metrics, create drip campaigns, and much more. You should definitely implement at least some automation tools within your business because they save you time and allow you to focus on more important things.

Branding

Prospect will interact with different people in their buyer journey. Usually, this will be done via email with sales, tech team, support team, and others. In order to build credibility and authority, you need to make sure that you’re following good branding practices during the whole time.

Come up with a consistent tone for your brand. This is extremely important if you want people to have a particular perception of your business. For example, if you’re using an informal tone in your emails, then you want to make sure that the entire business does the same. This will allow you to keep a consistent voice no matter who sends the email to the customer. Moreover, make sure to use your brand elements and logo in your materials, and even if you already have templates you can still change the background to subtly add your brand colors or details.

Additionally, it is also recommended that all of your employees use the same email signature in their emails. Luckily, this won’t be hard to do since there are hundreds of software tools you can use to come up with global signatures for an organization. In general, you want it to include the brand name, website, contact information, and images are also optional.

Different Types of Emails

As already mentioned above, the first impression is one of the most important things in lead conversion. Therefore, if you can come up with a warm welcome to start your customer’s journey, you will be on a good way to generating an audience, ultimately contributing to effective churn prevention.  You want these sent as soon as they sign up, so this is also where automation can come in handy. If you’re indecisive, you can always check the internet for good SaaS email examples and use some of them.

Newsletters are the next step in your journey. These serve simply as update emails about the content you’re currently working on. They need to be regular and with enough info to let your subscribers know what’s in for them. Include live sessions, webinars, blog posts, or anything that might catch your audience’s attention.

Transactional emails are usually sent as follow-ups for the actions your audience took in the past. For example, it can be a simple “thank you” email after they pay for your service or a product. Additionally, they can also be informational or conformational in nature. Sometimes, these are used as a marketing funnel since they allow you to start engaging with the audience after they sign up.

Emails that target specific people during the marketing funnel are called lead nurturing emails. The method is a part of inbound marketing and is mostly used to convert leads into something more that will possibly lead to regular customers. Define your ideal buyer and customer personas to be able to target audiences correctly.

Let them decide

If you think about it, people on the internet are there to do what they want to do, not what you tell them to do. In addition, we as humans don’t like being pushed into something. Therefore, it is always better to come up with a plan that allows users to decide what they want to receive from you. Similarly, offering efficient route planning solutions empowers businesses to choose optimized delivery paths, improving flexibility and user satisfaction.

All statistics show that this actually increases the engagement rate. In addition, it also gives you an idea of what your users definitely don’t want, so you can tailor the content accordingly. Just allow users to update their preferences, choose what type of emails they’d like to receive, and how often they’d like to receive them.

By making the interaction meaningful for both of you, you’re increasing the chances of conversion, profit increases, and growth of your business in the long run!